Digital Marketing Specialist, Lemfi
£29-30k
International payments service
Be an early applicant
International payments service
201-500 employees
Be an early applicant
£29-30k
201-500 employees
Company mission
To improve the financial lives of the next generation of immigrants.
Role
Who you are
- In this role, you should have demonstrated experience in influencer and email marketing, with at least two years in a marketing or similar position
- The ideal candidate will have a passion for digital marketing, strong analytical skills, and a commitment to expanding LemFi’s reach and customer base
- A degree in marketing is preferred but not required
- 2 - 4 years’ experience in a marketing role; experience with influencer marketing and email marketing is essential
- Comprehensive knowledge of digital marketing, campaign execution, and community engagement
- Excellent writing skills, with the ability to craft compelling content for email marketing and influencer campaigns
- Strong people management skills, especially in managing influencers, content creators, and brand ambassadors
- Experience in data analysis, campaign tracking, and CRM tools to optimize marketing efforts
- Ability to work in a rapidly changing business environment, adapting to new trends and customer behaviours
- A strong network in the UK-Nigerian community is a plus
What the job involves
- The Digital Marketing Specialist – is a key role within LemFi’s Marketing team
- As LemFi’s Digital Marketing Specialist, you will work closely with the Head of Growth and other team members to drive growth and engagement within the Nigerian community across our markets
- The role will involve managing influencer partnerships, executing email campaigns, and optimizing digital marketing strategies
- Manage and scale influencer partnerships, identifying, onboarding, and collaborating with content creators, ambassadors, and community leaders in the UK & EU
- Develop and execute influencer campaigns that align with LemFi’s marketing objectives, ensuring measurable impact on customer acquisition and retention
- Oversee and implement email marketing campaigns, including customer segmentation, automation, and retargeting strategies to drive engagement and conversions
- Create compelling email copy and marketing content tailored to the Nigerian diaspora audience
- Track, analyze, and optimize campaign performance across digital channels (email, social media, and search engines) using data-driven insights
- Utilize CRM tools to manage customer interactions and optimize marketing workflows
- Monitor customer behaviour and market trends to refine marketing strategies and identify new growth opportunities
- Collaborate with product development teams to ensure LemFi’s offerings align with customer needs and market demands
- Work closely with cross-functional teams to drive brand awareness, customer engagement, and retention across UK & EU markets
Our take
LemFi, previously known as Lemonade Finance, is a fintech platform addressing the challenge of accessing reliable financial services faced by millions of immigrants worldwide. By offering quick onboarding and a multi-currency offering, LemFi allows its users to send, receive, hold, convert, and save in both their country of origin and residence currencies.
Recognizing the limitations faced by traditional banks and neo-banks, LemFi offers instant international transfers at favorable exchange rates with no transfer fees. Initially launched in Canada, growing demand for the company's services has allowed it to expand to the UK, and broaden its African payment channels.
The company has secured good funding from prominent investors like Y-Combinator, Zrosk, Global Founders Capital, and Olive Tree. With plans to expand its product offering across the globe, LemFi will further its mission of providing accessible and transparent financial services to migrant communities worldwide.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Downtown, Oakland, CA
Leadership
Ridwan Olalere
(Co-Founder & CEO)Also the Founder of forLoop Africa. Previously the Country Manager of Uber Nigeria. Also worked as a Software Developer at Flutterwave, Hotels, Novatia, and NextMynds.
Rian Cochran
(Co-Founder)Previously a Financial Director at Opera Software, Powerbets Holdings, and OPay.
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