Customer Events Manager, Clio

• You love bringing order to chaos and keeping many tasks on track
• You’re excited about the world of events, thrive in an ever-changing environment, and want real-world results from the projects you help drive
• You are an exceptional communicator and work well within a team. You openly give and receive feedback and want to do the best work of your career
• 3-5 years in virtual and/or in-person events and/or marketing program management
• Experience working with and building relationships with B2B SaaS customers through customer marketing or advocacy
• A proven track record of knocking goals out of the park by leading cross-functional efforts
• The ability to quickly pivot and adapt to rapidly changing circumstances
• An entrepreneurial mindset with creative problem-solving skills
• Adept at working cross-functionally and bringing others along
• Strong verbal and written communication skills

Desirable

• Clio is transforming how lawyers manage their practice, and we’re seeking a Customer Events Manager to join our Marketing team in Toronto, Vancouver or Calgary
• As a Customer Events Manager, you will partner on the strategy and execution of the plan to drive registrations, attendees, and cross-sell opportunities for Clio’s Customer Events program
• You’ll work as part of Clio’s Growth Marketing team and cross-functionally with our Customer Marketing team to drive the vision, execution, and experience of our in-person and virtual customer experience
• You’ll work with Clio customers, consultants, and industry speakers to deliver topical content for practical and product-centered webinars, customer roadshow programming, and overall thought leadership that furthers Clio’s message and goals
• You will work closely with the Marketing team and other internal collaborators to deliver our customer events program from A-Z
• Our dynamic team is data-driven and results-focused on meaningful engagement with the legal community, our customers, and our prospects to support our business goals. The Strategic Engagement Team has a diverse portfolio: managing bar partnerships, live events, monthly meetups, Clio’s CLE and marketing webinars, channel marketing, and the execution of the Clio Cloud Conference
• Own and execute against an in-person and virtual events strategy targeted at Clio customers with clear milestones and intended outcomes, driving results that further the marketing team’s OKRs (CQLs, satisfaction ratings, cross-sell/upsell opportunities, registration, product adoption attendance, etc.)
• Make recommendations that improve workflows and increase ROI in your area of the business
• Manage logistics and marketing for all Clio-hosted customer in-person and virtual events, including customer webinars, product webinars, in-person customer roadshows, customer user group gatherings, and other related activities as needed
• Work within the team to ensure the success of customer activations that drive engagement and ROI at industry events Clio is already attending
• Get the right content, context, and details to internal and external stakeholders involved in program execution and track relevant logistical details
• Manage the budget, planning, tracking, and reconciliation for the customer event program
• Solicit input and assistance to recruit key customers, industry partners, and speakers who can elevate and expand the program's footprint
• Work within your team and cross-functionally to communicate the status and results of multiple projects
• Contribute to the webinar squad’s cross-functional efforts to increase program impact and effectiveness, including becoming a distribution channel for existing content and narratives and driving core sentiments in the market
• Have a pulse on what’s happening in the product, with key promotions and initiatives, and with overall goals for customer retention, expansion, and product utilization that can inform your customer event strategy and key outcomes
• Understand the competitive landscape and seek out impact opportunities to differentiate Clio’s customer events program in a way that aligns with our brand, themes, and desired sentiments
• Conceptualize, execute, and iterate on experiments that seek to increase registration, attendance, hand raises, and attendee satisfaction
• Additional duties as required