Digital Marketing Manager, Liquibase
Offers equity
Database change management tool
Be an early applicant
Database change management tool
21-100 employees
Be an early applicant
Offers equity
21-100 employees
Company mission
To be the easiest, safest, and most powerful community-led database change management solution.
Role
Who you are
- 3–6 years of digital marketing experience in B2B SaaS, ideally developer tools or DevOps
- Proven success managing paid campaigns on LinkedIn, Google, Reddit, and niche communities
- Experience using Hubspot, Metadata.io, and 6sense
- Strong grasp of SEO fundamentals and website CRO
- Excellent copywriting skills for both ads and landing pages
- Deep understanding of digital funnel metrics and ROAS as it relates to pipeline and revenue
- Highly analytical and performance-focused, with attention to detail
- Comfortable working independently in a fast-paced, remote-first environment
- Eligible candidates may be subject to criminal history checks, which will be conducted and used in accordance with applicable local, state, and federal law
Desirable
- Experience marketing to technical audiences (DevOps, platform teams, data engineers)
- Familiarity with tools like Google Tag Manager, GA4, Hotjar, or similar
- Past experience building digital programs to support product launches
What the job involves
- Liquibase is looking for a hands-on, performance-driven Digital Marketing Manager to own and optimize our digital advertising and web experience
- You’ll be responsible for driving qualified pipeline through paid media, website conversion, and SEO initiatives, working closely with demand generation, product marketing, and sales
- Own and optimize campaigns across LinkedIn, Google Search, Reddit, and Stack Overflow, with a focus on pipeline efficiency and ROAS
- Build and manage audience targeting through 6sense, Metadata, and Hubspot
- Write and test ad copy, landing pages, and CTAs that convert. Strong copywriting is a must!
- Develop and execute A/B tests and CRO tactics to improve website conversion rates
- Monitor SEO performance and implement best practices to increase organic traffic
- Report on performance against pipeline and closed-won revenue targets
- Collaborate with content and product marketing to align messaging across channels
- Stay on top of ad platform changes, competitive trends, and growth opportunities
Our take
Application code can be developed quite swiftly, but the database code underlying it is often a major bottleneck. The need to make manual changes to databases slows down development and introduces the risk of human error into the process. Liquibase was created to automate database schema updates, eliminating wasted time and making databases safer and more secure in the process.
There are other database change management tools on the market (for instance Flyway), but Liquibase stands out in its flexibility in support for XML, JSON and YAML languages for defining database changes in addition to the industry-standard SQL, and in its ability to work with both NoSQL and relational database types. Because of these advantages, Liquibase has developed a strong developer community and has been downloaded over 100 million times, and is used by enterprises such as IBM Watson Health, Ticketmaster and UPS.
The company is continuing to develop its product and extend its market lead. Having won awards in 2022 for its DataOps solution, it is aiming to build on its success by doubling down on its product's security and collaborative features. As more companies realise the time and cost savings in database management solutions, Liquibase is well-positioned for future growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- A remote-first workforce
- Home office allowance
- Meaningful equity
- Comprehensive health, vision and dental benefits
- Flexible time off
- No punks, no jerks culture
- Growth opportunities and ability to move up within the company
- 401K
Company HQ
Hancock, Austin, TX
Leadership
Robert Reeves
(Advisor)Was previously IT & Wireless Startup Portfolio Director for the University of Texas at Austin and Chief Architect at BMC Software.
Pete Pickerill
(Principal Product Strategist)Was Lead SQA Engineer at BMC Software. Before that was a Software Engineer at Phurnace Software and SQA Engineer for Symantec and WholeSecurity.
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