Senior Field Events & Marketing Manager, ServiceTitan

• The ideal candidate combines deep field event expertise with the strategic instincts of a marketer who can build a program from the ground up, and the leadership presence to align sales stakeholders around a shared vision
• This candidate should be an experienced leader who thrives on turning ambiguity into a clear strategy, builds trust quickly with sales partners, and knows how to design an outreach strategy and event experience compelling enough to draw prospects through the door
• Bachelor's degree or higher in Marketing or a related field
• 12+ years of total experience in marketing and events, with 5+ years of deep expertise in sales-driven field events
• A proven track record of building a field marketing program from the ground up, ideally at a high-growth SaaS company such as Salesforce
• A proven track record of designing outreach and event experiences that draw net-new prospects to attend, not just events that convert prospects already engaged with sales
• Strong fluency in account-based marketing (ABM), with experience using it to target the right net-new prospects rather than maximizing attendance alone
• Experience managing significant program budgets (e.g., $1M+ annually) with a track record of demonstrating clear ROI
• Strong leadership and influence skills, with experience earning trust and driving alignment with sales leaders who do not report to you
• Direct experience managing and mentoring a team of event planners or coordinators, with the ability to set strategic direction while others own execution
• Strategic thinking paired with hands-on execution, equally comfortable setting a multi-quarter vision and working onsite at an event
• A deep understanding of SaaS sales cycles and buyer personas relevant to our audience
• Strong analytical rigor, with experience owning pipeline and ROI metrics to guide investment decisions, using tools such as Salesforce and Tableau to track attribution and conversion
• Exceptional communication skills and a collaborative approach to working across marketing and sales teams
• Comfortable operating in a fast-paced, high-growth environment
• Willingness to engage in physical tasks typical of event roles, moving supplies, setting up activations, and more. We're a scrappy bunch, even at the senior level
• Travel up to 25% annually, with some work on weekends or after hours as needed

Desirable

• ServiceTitan is seeking a Sr. Manager, Field Events & Marketing to build and lead our net-new field event strategy
• Reporting to the Director of Events, the Sr. Manager will design and execute a field events program that generates top-of-funnel pipeline, while continuing to strengthen the customer and late-stage-pipeline events our team is known for
• This person moves the program beyond attendance and event-day metrics, building toward conversion rates, deal velocity, and pipeline attribution
• The role requires sharp business judgment, polished executive presence, and the drive to build something new inside a fast-moving organization
• Ability to travel up to 25% annually
• Build and own our field marketing strategy, defining event formats, target segments, and success metrics for a top-of-funnel program that attracts prospects who are not yet in our pipeline
• Design the outreach strategy and event experience that gets new prospects to actually show up, from invite messaging and channel mix to the on-site experience itself, closing the gap between a well-run event and one that draws a room full of the right people
• Apply account-based marketing principles to identify, prioritize, and engage target accounts, ensuring outreach and event invitations reach the right prospects rather than a broad, undifferentiated list
• Build and run testing and optimization frameworks for outreach and event formats, using what works to continuously improve show rates and pipeline conversion over time
• Partner with and influence sales leadership across regions, aligning on target accounts, securing buy-in for the events strategy, and holding sales accountable for pre- and post-event follow-through
• Lead the full lifecycle of field events, from strategy and budget through onsite execution and post-event pipeline reporting, for both net-new and existing-pipeline programs
• Design a repeatable playbook, including event formats, invite strategies, sales enablement kits, and follow-up cadences that regional teams can execute consistently
• Manage and mentor event planners and coordinators who support execution, providing strategic direction while they own logistics
• Measure and report on event performance against pipeline and revenue goals, using data to continuously refine the strategy and prove ROI to marketing and sales leadership
• Collaborate cross-functionally with Demand Generation, Customer Marketing, Integrated Marketing, Creative, Sales, Business Development, and Marketing Operations to ensure field events reinforce broader campaign strategy and messaging