Senior Creative Strategist, AutoScout24
Paid Social / Online Video
3+ days a week in office
New & used car marketplace
Be an early applicant
New & used car marketplace
501-1000 employees
Be an early applicant
3+ days a week in office
501-1000 employees
Company mission
To help make mobility decisions easier for everyone.
Role
Who you are
- 8+ years of experience in brand, social creative, content strategy, or similar roles
- Strong experience working with creators and short-form content production
- Solid understanding of platforms like Meta, YouTube, and TikTok
- Proven ability to turn brand ideas into effective ads and social content
- Data-informed mindset with strong creative judgment
- Experience briefing and managing creators and creative production
- Comfortable making clear go/no-go creative decisions
- Hands-on experience using AI tools for creative production or iteration
- Fluent English and German skills at minimum C1 level
- Experience in marketplaces, classifieds, automotive, or similar industries; experience scaling creator-led or UGC content strategies; experience working in international or multi-market environments is a plus
What the job involves
- As Senior Creative Strategist, you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels
- Your focus will be turning our brand strategy into clear, practical creative direction that works in-market
- This means defining how the brand comes to life across ads, creators, and content formats in a way that is consistent, distinctive, and effective
- You will work closely with creators, agencies, and internal teams to bring that direction to life through high-quality short-form video and social creative
- In partnership with the paid social team, you will help define the creative testing roadmap, using campaign insights and performance learnings to understand what resonates and continuously improve creative effectiveness over time
- Paid social and online video are key channels for rapid learning and iteration. You will use those learnings to strengthen how we show up across channels and help evolve how the brand is expressed going forward
- Turn the brand platform into clear creative direction for social and creator content
- Own the creative testing roadmap: define hypotheses, test, learn, and scale what works
- Partner with the paid social team to align creative strategy with campaign performance
- Brief and manage creators and internal teams to deliver high-quality short-form video content
- Build and manage a small roster of creators who represent the brand authentically
- Use insights and performance data to improve creative output and messaging
- Ensure consistency across paid and organic social channels
- Explore AI tools and workflows to improve creative speed and efficiency
Our take
AutoScout24 is an online classifieds platform for new and used vehicles that’s been expanding its reach across European markets for over two decades now. It has benefitted from an upswing in interest in used cars, taking advantage of this opportunity to grow and solidify its presence.
In 2024, the company further expanded its reach by acquiring Canada's Trader Corporation, showing it has an appetite for continued expansion. It also focused in on its C2B auction platform, AutoScout24 Direct, that enables individuals to sell their vehicles through an online auction to verified dealers.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Au-Haidhausen, Munich, Germany
Leadership
Peter Brooks-Johnson
(CEO)Joined AutoScout24 in 2023 at CEO. Prior to this, spent over 16 years at Rightmove as a Product Director and CEO. Also an experienced Consultant having worked at The Berkeley Partnership and Andersen Consulting.
Salary benchmarks
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