Head of Marketing, Parabola
3+ days a week in office
A spreadsheet alternative that combines data to create automated processes
Be an early applicant
A spreadsheet alternative that combines data to create automated processes
21-100 employees
Be an early applicant
3+ days a week in office
21-100 employees
Company mission
Our mission is to provide non-technical teams ("operators") with the same type of leverage as their technical counterparts.
Role
Who you are
- 12+ years of B2B SaaS marketing experience, including leadership roles in high-growth companies, with a track record of driving measurable business outcomes
- Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations
- A strong POV across product marketing, demand generation, brand, and pipeline development
- Hands-on proficiency with tools like HubSpot and Salesforce and demonstrated curiosity for AI-powered GTM technologies
- Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis
- Experience building high-performing teams and effectively leveraging agencies and contractors to extend capacity
- Proven ability to partner closely with Sales, Product, and Executive Leadership to drive company growth
What the job involves
- Parabola is looking for a Head of Marketing who is equal parts strategist and operator
- Reporting directly to the CEO, you will own Parabola's marketing function — setting long term strategic direction while staying hands-on with the day-to-day execution that a lean, fast-moving team requires
- We ship new features faster than most companies, and we’re looking for a leader who is excited about marketing that moves at the same speed
- We recently launched our new flagship product, Prowork, which has taken off
- Supporting Prowork’s ongoing launch will be a key focus of this hire!
- Our Head of Marketing will have impeccable taste and will be equally comfortable writing the campaign briefs and presenting the quarter's results to leadership
- You’ll build and manage a small, high-performing core team while extending your reach through contractors and outside vendors where it makes sense
- You know how to translate marketing performance into terms that resonate with executives who don't live in the tactical details every day
- Partner with peers to set Parabola’s marketing strategy — scoping both longer horizon projects and quick wins
- Own the marketing budget; make disciplined tradeoffs across channels and vendors, and report ROI in terms that hold up under executive and board scrutiny
- Build and lead a small, high-performing core marketing team; identify where outside contractors and vendors extend the team's capacity, and manage those relationships for output and quality
- Own messaging, positioning, and go-to-market strategy that clearly articulates Prowork’s value and keeps pace with a rapidly evolving, AI-driven product
- Drive awareness and generate high-quality pipeline in close partnership with sales and business development
- Operate confidently inside the marketing tech stack; ensure marketing data, attribution, and workflows are set up to support both platforms without relying on a dedicated ops hire
- Elevate Parabola's brand identity through cohesive storytelling and consistent presence across all channels
- Translate marketing execution and performance into clear, digestible narratives for executives and board members who aren't steeped in day-to-day marketing tactics
Our take
The Parabola platform aims to simplify automating routine tasks. Using a drag-and-drop interface, Parabola eliminates the need for programming knowledge and enables users to automate repetitive tasks within programmes such as Excel or Google Sheets and between software, for example, taking data from Salesforce to send targeted emails to a specific set of customers.
With the aid of a $24M financing round led by OpenView, the company is expanding its team and product capabilities. This is off the back of Parabola's success with the Shopify connector product, which took advantage of the upsurge in online shopping and opened up a huge market of e-commerce businesses.
There are several other successful businesses, such as Integrify and RoboTask, each with similar offerings for task automation. Parabola differentiates itself from these competitors through continued innovation in e-commerce, including the integration of the Shopify platform, a huge time saver for online retailers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2023
$24m
SERIES B
Aug 2020
$8m
SERIES A
Total funding: $34.3m
Company benefits
- Competitive salary and equity
- Excellent medical, dental, and vision
- Flexible work hours & unlimited PTO
- Office lunches and snacks
- Subsidized transportation benefits
- Custom desk setup with equipment of your choice
- Remote and hybrid work opportunities
- Monthly team events (cooking classes, bowling, and more)
- 12 weeks parental leave
- Dog-friendly office
Leadership
Alex Yaseen
(CEO)They studied at the University of Southern California before founding Prodigify, leaving after a year in 2011 to spend 2 years as a Deloitte Analyst. They co-founded Parabola in 2016, serving since then as CEO.
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