Growth Product Manager, iwoca

• Experience as a product manager, growth product manager, or in a role with clear ownership of product-led growth outcomes
• Strong analytical capability and experience with experimentation frameworks and A/B testing tools
• Hands-on experience with tracking and attribution setups, such as Amplitude, GA4, GTM, server-side tagging or conversion feedback into ad platforms
• Able to act as the product voice on modelling work – challenging assumptions and turning model output into decisions, without building the models yourself
• Strong capability using AI tools, including structured prompting and iterative AI interaction to problem solve and increase productivity

Desirable

• Own the systems that decide which German businesses iwoca reaches, and the journey they take from first click to submitted loan application. You’ll join a team that is still being built, with a data scientist in place and engineers being hired in parallel. A good fit if you like working from first principles, and would rather run an experiment than win an argument
• This role sits between iwoca’s German commercial teams – marketing, sales and commercial strategy – and the technical squad that builds for them. Reporting into the Head of Direct Acquisition, you will own acquisition and activation outcomes for the German market: finding the opportunities, defining the hypotheses, and working with engineering, data, marketing and sales to build, test and iterate
• The scope is broad. We’re not looking for someone with deep expertise in every domain the team covers – spanning product development, analytics, UX and data science – but rather someone intellectually curious, and skilled at asking the right questions
• Own every step of that journey, including the signup flow itself and the eligibility checks inside it
• Set the roadmap for acquisition and the signup journey, and decide what the squad builds next
• Own the scoring and segmentation that decides where marketing spends and who sales calls first
• Ship lead scoring systems, eligibility checkers and signup flows with the team’s data scientist and the engineers we’re hiring
• Rework website content, signup flows and decisioning logic with marketing and sales, to convert more of the businesses that already reach iwoca
• Strip friction out of the signup journey, so that applying for funding takes minutes rather than an afternoon
• Act as the technical partner for German marketing, sales and channel management on attribution, tracking and data pipeline problems
• Investigate and resolve data quality issues – broken dashboards, misattributed traffic, unexplained volume changes – often at short notice
• Give channel managers access to, and guidance on, the attribution logic behind their numbers
• Keep the tracking and attribution systems trustworthy, so every decision downstream rests on numbers the team believes
• Design, run and interpret A/B tests across messaging, targeting, eligibility checks and signup flows
• Find opportunities from first principles, backed by data, customer research and funnel analysis
• Direct the squad’s work day to day: brief the data scientist and engineers, set priorities, and turn their models into shipped products
• Define the priorities, roles and rituals of a team that is still being built
• Lead cross-functional initiatives with marketing and sales, aligning them with engineering and data on shared goals, hypotheses and success metrics
• Turn the commercial strategy team’s goals into testable hypotheses and briefs the squad can act on