Staff Content Designer, Gusto
Benefits & HR Apps
$147-221k
Salary varies by location; + Equity
Automated payroll, benefits & HR platform
Posted today
Automated payroll, benefits & HR platform
1001+ employees
Posted today
$147-221k
Salary varies by location; + Equity
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- Breadth of impact: You should have demonstrated experience prioritizing your focus across a number of opportunities, and be able to articulate how you made prioritization and tradeoff decisions
- Builder mindset: The person in this role will ship customer-facing products, not just documentation and frameworks. You should have examples of features you played a key role in designing and shipping. Ideally you can demonstrate how you iterated on the content quality of these features over time
- High quality bar: This role will be a tireless advocate for our customers’ experience with Gusto. You should be able to demonstrate how you’ve championed content quality across an organization, and improved teams’ content skills and ways of working
- Comprehensive content toolkit: The person in this role will do more than UI writing
- You should have a well-rounded content design practice, ideally including aspects of information architecture, UX design (especially information hierarchies and user flows), and evaluative research
- You should be able to demonstrate how you’ve had structural and strategic impact on your past projects
What the job involves
- We’re looking for a seasoned Content Designer to drive this vision and support our Benefits and HR products
- You’ll partner with product teams on the highest priority features and ship customer-facing products
- You’ll drive customer-facing UI copy, content hierarchies, user flows, and information architecture
- You’ll partner with PMs, Designers, Engineering Leaders, Researchers, and Data Scientists to learn and iterate
- You’ll partner with Design Leadership to chart the vision and roadmap for these two exciting areas
- And above all else, you’ll create experiences that are delightful to use, easy to understand, and hugely valuable for thousands of small business owners
- Beyond that, you’ll also have the opportunity to advance Content Design at the company level
- If it aligns with your career goals, you can contribute to our design system, run Content Design workshops, and help influence our discipline-wide engagement model
- Proactively gather context on product roadmaps across your scope, and prioritize the initiatives where you’ll have the most impact
- Ship customer-facing UI content, content hierarchies, user flows, and information architectures
- You’ll do this independently in some cases, but mostly by pairing with cross-functional partners across product design, product management, and engineering
- Collaborate with design leaders to set UX direction at the feature and product level
- Work with growth teams to make sure Gusto’s voice and key messages are cohesive across marketing and in-app touchpoints
- Support cross-functional teams in refining their own UI content and learning basic content design skills
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.1m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company values
- Embody a service mindset - Never stop advocating for the needs of others
- Dream big, then make it real - Be ambitious. Show and do, rather than tell and talk
- Be proud of the how - Ensure deep integrity in everything you do
- Embrace an ownership mentality - Take initiative to leave things better than you found them
- Debate then commit - Share openly, question respectfully, and once a decision is made, commit fully
Company HQ
Central Waterfront, San Francisco, CA
Articles
Leadership
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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