SEO Specialist, Huntress
$105-120k
+ Bonus and equity
Managed cyber security platform for SMBs
Be an early applicant
Managed cyber security platform for SMBs
501-1000 employees
Be an early applicant
$105-120k
+ Bonus and equity
501-1000 employees
Company mission
To elevate SMBs through education and community — one hacker at a time.
Role
Who you are
- Proven track record (5+ years) of success in implementing SEO principles and content strategy, with a demonstrable understanding of how traditional SEO is converging with AI and LLMs
- Deep familiarity with AI/LLM-specific SEO tools and methodologies, in addition to industry tools such as Google Search Console, Google Analytics, SEMRush, SEOClarity, Ahrefs, Similarweb, Screaming Frog/crawling tools. Experience with Snowplow, Profound, and/or other emerging AI content analysis platforms is a plus
- Ability to draw conclusions from complex data sets related to AI performance metrics, to create compelling business cases and strategic recommendations for SEO and content
- A proven track record of increasing rankings, traffic, and revenue through managing and executing SEO strategies and tactics, with an eye towards the opportunities presented by GEO and AEO
- Strong project management skills and the ability to juggle multiple, often experimental, projects simultaneously in a rapidly evolving AI landscape
- An analytical mindset with the ability to measure content effectiveness and adapt strategies based on AI and human search performance
- Excellent writing, editing, and proofreading skills, with the ability to craft content that appeals to both human audiences and AI models
- Familiarity with web content management systems
- Experience working in Cybersecurity, SaaS, B2B, or a tech-enabled service company is a bonus
- Basic knowledge of HTML and CSS is a plus
What the job involves
- Reports to: Senior Director, Web
- Huntress is looking for an SEO Specialist to join our growing web team
- In this unique and specialized role, you'll be at the forefront of optimizing our digital presence for the evolving landscape of AI-driven search, with a strong emphasis on the content creation workflow impacting Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
- This role will work to ensure our digital properties rank in traditional search results and excel in delivering comprehensive, authoritative answers within AI models and generative search experiences
- Your expertise will be crucial in gleaning insights from these emerging trends, driving site optimizations that capitalize on AI/LLM-powered user behaviors, and ultimately delivering incremental traffic and revenue to Huntress
- GEO & AEO Strategy Development: You'll participate in the development and execution of strategies specifically designed for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
- This includes identifying and targeting emerging query patterns, implicit information needs, and AI-driven content consumption behaviors
- Content for Generative AI: Collaborate with marketing, sales, product, and security operations to create and optimize content that is highly consumable and favored by large language models (LLMs) and generative AI systems
- Focus on developing content structures and semantic elements that facilitate accurate and comprehensive AI-generated answers
- Prompt Engineering & Answer Optimization: Work to understand how users interact with AI-powered search interfaces (e.g. , natural language queries, conversational prompts) and optimize content to be the definitive source for AI-generated answers
- Semantic SEO & Entity Optimization: Deeply integrate semantic SEO principles to ensure our content clearly communicates entity relationships and topical authority, making it more digestible and trustworthy for AI algorithms
- AI-Driven Content Audits: Conduct regular audits of existing content through the lens of AI and LLM performance, identifying gaps and opportunities for optimization to improve visibility within generative search experiences
- Performance Tracking & AI Insights: Analyze an expanded range of performance metrics, including emerging signals from AI-powered search, to understand how our content is being interpreted and utilized by LLMs
- Prepare executive-ready insights and recommendations that specifically address GEO and AEO performance
- Site Architecture for AI: Collaborate with the web team to ensure our site architecture, internal linking, and technical SEO elements are optimally structured to support AI crawling, indexing, and content extraction
- User Experience (UX) for AI & Humans: Champion site optimizations that enhance both human user experience and AI model comprehension, ensuring content is discoverable and valuable across all search modalities
- Experimentation & A/B Testing: Design and execute experiments to test hypotheses related to GEO and AEO, measuring the impact of various content and technical optimizations on AI-driven visibility and engagement
- Cross-Functional Collaboration: Work closely with Brand, Product Marketing, Demand Generation, and Creative teams to align content with company messaging and brand guidelines, extending our reach into AI-driven channels
- Industry Trends & Algorithm Expertise: Actively stay current on cutting-edge trends and developments in AI, LLMs, and their profound impact on search engine algorithms (e.g. , Google's evolving use of AI in search ranking and answer generation)
- Document best practices for maximizing SEO in an AI-first world
- Content Management: Build, publish, and maintain website content within the CMS, ensuring accuracy, consistency, and optimization across metadata, URLs, and image properties to maximize performance and discoverability
- Project Management: Oversee and prioritize incoming website project requests using project management tools, driving clear timelines, cross-functional coordination, and on-time delivery
Our take
In a world of increasingly sophisticated cyberthreats, many SMBs don’t have the resources to protect themselves. Huntress addresses the need for robust cybersecurity solutions for small to medium sized businesses, which make up 99% of the US business landscape.
The company offers a managed security platform, which third party resellers leverage to protect their clients from attacks. Launched in 2015, Huntress has grown well over the years, attracting plenty of investment and expanding its headcount into the hundreds.
In recent years, Huntress has turned its eye to acquisitions and new product launches, as well as major international expansion. A considerable influx of funding will support these initiatives, as well as allow the company to maintain sales momentum by expanding its go-to-market efforts.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Jun 2024
$150m
SERIES D
May 2023
$60m
SERIES C
Total funding: $289.8m
Company benefits
- 100% Remote: We’ve been a remote team from day one—and we’ve got the tools, systems and processes to be successful from anywhere in the world.
- PTO & Parental Leave: We offer 12 weeks of paid parental leave, along with vacation, sick time and floating holidays.
- 401K Match: We offer a 5% contribution to your 401k—even if you’re not paying into it yourself.
- Growth Opportunities: We’re super committed to employee development, both within and outside of Huntress – including education assistance programs, hands-on training and more.
- Health Benefits: Medical, dental, vision, and everything you’d expect from a company that cares about its team members.
- Stock Options: All full-time employees get stock options and benefit from the continued growth and success of the company.
Company HQ
Ellicott City, MD
Leadership
Kyle Hanslovan
(Co-founder & CEO)Spent nine years as a Cyber Warfare Operator for Air National Guard, and seven years as an Information Assurance Officer for the United States Air Force. Co-founded and was CEO of boutique cyber security company StrategicIO, and was a Senior Cyber Vulnerability Analyst at ManTech International Corporation.
Chris Bisnett
(Co-founder & CTO)US Navy Veteran, serving for five years as a Vulnerability Analyst focused on the Department of Defense network. Operated in a number of Senior Security Engineering roles after leaving the Navy. Former CTO of LegalConfirm.com (acquired by Capital Confirmation, 2014).
John Ferrell
(Co-founder)Spent five years as a Security Engineer and CNO Analyst over two spells at ManTech International, with one year as a Linux Systems Engineer at SPARTA in the interim. Was a CNO Developer at StrategicIO before co-founding Huntress.
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