Staff Product Manager, Babylist
Wishlist
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You've built something from 0 to 1 — a product, a company, or a line of business. You've lived the uncertainty, the false starts, and the iteration, and you don't need a playbook to get moving
- You have sharp product sense and judgment. You know what's worth building and what isn't, what the right UX is, and what will delight users. You can point to shipped work that proves it - both features you added for a better experience and ones you cut for simplicity
- You think like a general manager, not a feature owner. You understand how a business like Babylist makes money and which levers actually move it, and you make roadmap calls with the unit economics in mind
- You build engagement and growth loops. You understand activation, retention, and the push/pull triggers that bring users back around moments that matter
- You're obsessed with customers. You talk to users directly, synthesize fast, and let what you hear actually change what you build
- You can prioritize across a multi-sided product. Parents want simplicity, kids have preferences, gift-givers need guidance. You weigh all three without defaulting to whoever's loudest
- You default to action in ambiguity. Faced with an unclear problem, your instinct is to try something and learn quickly. People who've worked with you would say you just get things done
- You're comfortable getting hands-on when it's the fastest path to an answer — light SQL, Figma, or AI-assisted prototyping to test an idea or unblock a decision — and you know when to hand off to a specialist instead
- You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. You also stand up working prototypes yourself, query the data and codebase directly, and contribute to code execution when that’s the most valuable use of your time
- You learn visibly and adapt. The next 18 months won't look like the last. You reflect on what's working, change course when it isn't, and bring curiosity to ambiguity rather than anxiety. You're humble, low-ego, and work across team boundaries without waiting for permission
What the job involves
- Babylist serves nearly a million expectant parents every year through one of the most trusted registry experiences in the market
- Wishlist is the next chapter — a product that keeps families connected to Babylist well beyond the newborn phase, giving parents of young children a simple, intelligent way to guide gift-giving for birthdays, holidays, and everything in between
- This PM will own the product end-to-end: vision, roadmap, and execution
- It sits within Babylist's consumer growth and LTV organization and reports to the Senior Director of Product
- You'll run it like a general manager: accountable for the customer experience and the business it builds
- This is a multifaceted job
- Be the best Staff PM your team has ever worked with: opinionated, customer-obsessed, outcome-owning, force-multiplying
- And help Babylist make the transition into AI-native product development by modeling what an AI-native PM does every day — in your own work and in the standards you set for the team around you
- Make parents' lives easier by simplifying the answer to “what can I get your child for their birthday?”
- Extend Babylist's relationship with parents from the 40 weeks of pregnancy into the 1,000 weeks of early childhood that follow
- Define and own the roadmap from today's MVP to a scalable, multi-sided gifting experience
- Discover the needs of your customers: parents, grandparents, aunts, uncles, and gift-givers
- Engage users during their most important moments: birthdays, holidays, and seasonal occasions
- Set the outcome metrics for the product and own the results — what moved, why, and what's next
- Partner closely with engineering and design to run experiments and iterate fast, serving as the connective tissue between product, design, and engineering as the team grows
- You get access to nearly a million new parents per year from day one. Most founders spend years trying to acquire the audience this product already has
- This is a net-new line of business with no prior PM, meaning the roadmap, the team shape, and the definition of success are yours to establish
- There's a clear path to real revenue, and you'll be building something that matters to Babylist's long-term business
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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