Performance Marketing Manager, Outschool

$162-225.5k

+Stock options. US salary is applicable to NY, CA, WA and CO based candidates only and may vary by other locations. Above range is based on US market data, range for Canada may vary

Senior and Expert level

Remote in Canada, US

More information about location

Online interactive classes for children

Be an early applicant

Online interactive classes for children

101-200 employees

B2CMarketplaceEducationTutoring

Be an early applicant

$162-225.5k

+Stock options. US salary is applicable to NY, CA, WA and CO based candidates only and may vary by other locations. Above range is based on US market data, range for Canada may vary

Senior and Expert level

Remote in Canada, US

More information about location

101-200 employees

B2CMarketplaceEducationTutoring

Company mission

Outschool's mission is to inspire kids to love learning by linking learning to kids’ interests, connecting them with others who share those interests, and giving them the autonomy to pick their own path.

Job

Company

Role

Who you are

5+ years of performance marketing experience, with proven success in consumer products
Deep expertise in Meta and Google advertising platforms, with experience scaling campaigns effectively
Track record of testing and scaling emerging channels (TikTok, influencer, podcast)
Strong analytical skills with proficiency in data analysis tools and marketing analytics platforms
Experience managing significant marketing budgets while maintaining efficiency metrics
Strategic mindset balanced with hands-on execution capabilities
Excellence in cross-functional collaboration and stakeholder management
Data-driven approach to decision making with strong testing methodology
If you're passionate about performance marketing and ready to drive impact through innovative customer acquisition strategies, we'd love to hear from you

What the job involves

As the Performance Marketing Lead, you will own the strategy, execution, and optimization of our customer acquisition initiatives
In this role, you'll drive immediate impact by building out our channel testing roadmap, scaling our core platforms (Meta, Google), and expanding into emerging channels like TikTok, influencer marketing, and podcasts
Success in your first year will be measured by your ability to diversify our acquisition mix through new channel expansion while maintaining strong efficiency metrics across our existing portfolio
Develop and execute a comprehensive performance marketing strategy, with initial focus on building a robust testing roadmap across both existing and emerging channels
Partner with cross-functional stakeholders (product, creative, and data) to align acquisition efforts with company goals and product initiatives
Own and manage the paid marketing budget, ensuring efficient allocation and strong return on investment while scaling new channels to meaningful contribution levels
Drive strategy and execution across existing channels (Meta, Google) and emerging platforms (TikTok, influencer, podcast), with demonstrated improvement in core metrics within first 6 months
Develop and manage the channel testing roadmap, maintaining strict CAC and payback targets while successfully launching at least two new channels in first 6 months
Lead performance marketing forecasting, goal-setting, and KPI reporting to guide strategic decisions
Partner with the Creative team to develop and execute a performance-focused creative testing roadmap, establishing a regular testing cadence within first quarter
Integrate customer insights and performance data to inform creative strategy
Drive continuous improvement in creative performance through systematic testing and iteration
Collaborate with Growth Product teams to optimize conversion rates, landing pages, and viral loops
Implement enhanced measurement frameworks to improve channel attribution and decision-making
Monitor and report on key metrics including CAC, ROAS, and channel performance
Contribute to team process improvements and best practices
Share insights and learnings across the broader marketing organization
Foster a culture of testing, learning, and continuous improvement
This role is crucial to our company's growth trajectory, offering the opportunity to directly influence our acquisition strategy and execution. You'll have the autonomy to test new ideas and optimize existing channels while working with a talented team committed to excellence

Our take

The COVID19 pandemic saw radical changes to the needs of institutions, companies, and individuals. A few select businesses were, by chance, perfectly poised to meet them. One such company is Outschool. Its online platform for extracurricular classes is aimed at homeschooled students, a group that ballooned over 2020.

Outschool achieved Unicorn status in mid-2021, closing a $75 million Series C round. The hope of Outschool, and the tele-teaching sector at large, is that lucrative investment rounds like this mean hybrid online/offline learning is here to stay. Certainly, Outschool enjoyed swift growth and a place in Y Combinator years before lockdown began. Importantly, it has maintained an encouraging level of growth as schools reopen, and plans to capitalize on this shift towards hybrid learning.

Its focus on a broad selection of small-scale classes sets it apart from competitors like Varsity Tutors. Moreover, if its service remains a supplement to core education, and not a replacement for it, the company will carve out a lucrative and long-term relationship with traditional institutions as the Ed-Tech sector develops.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

-5% employee growth in 12 months

Glassdoor (4.4)

Trustpilot (4.5)

Company

Funding (last 2 of 7 rounds)

Oct 2021

$110m

SERIES D

Apr 2021

$75m

SERIES C

Total funding: $240.2m

Company benefits

Stock options
401k plan
PTO and family leave
Professional learning budget
Work from home opportunities
Health, dental, vision, disability, and life insurance coverage options for employees and their families
Outschool matches employee donations to established 501c3s, and has committed to donating $3M to Outschool.org non profit programs

Company values

Stand for learners
Bring others in
Remix our work
Embrace challenge

Company HQ

The East Cut, San Francisco, CA

Articles

Outschool is the newest edtech unicorn

How Outschool won the pandemic

Does nixing C-suite titles really help a company? Outschool thinks so.

Outschool Appoints Kapil Agrawal as New Chief Financial Officer

Leadership

Amir Nathoo

(Head of Outschool)

Amir studied at Cambridge before spending almost 5 years at IBM in Software Development, and working at WebMynd and Square. While working at Trigger Corp, where he worked for 5 years, he co-founded Outschool.

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