Performance Marketing Manager, Outschool
$162-225.5k
+Stock options. US salary is applicable to NY, CA, WA and CO based candidates only and may vary by other locations. Above range is based on US market data, range for Canada may vary
More information about location
Online interactive classes for children
Job no longer available
Online interactive classes for children
1001+ employees
Job no longer available
$162-225.5k
+Stock options. US salary is applicable to NY, CA, WA and CO based candidates only and may vary by other locations. Above range is based on US market data, range for Canada may vary
More information about location
1001+ employees
Company mission
To inspire kids to love learning by linking learning to kids’ interests, connecting them with others who share those interests, and giving them the autonomy to pick their own path.
Role
Who you are
- 5+ years of performance marketing experience, with proven success in consumer products
- Deep expertise in Meta and Google advertising platforms, with experience scaling campaigns effectively
- Track record of testing and scaling emerging channels (TikTok, influencer, podcast)
- Strong analytical skills with proficiency in data analysis tools and marketing analytics platforms
- Experience managing significant marketing budgets while maintaining efficiency metrics
- Strategic mindset balanced with hands-on execution capabilities
- Excellence in cross-functional collaboration and stakeholder management
- Data-driven approach to decision making with strong testing methodology
- If you're passionate about performance marketing and ready to drive impact through innovative customer acquisition strategies, we'd love to hear from you
What the job involves
- As the Performance Marketing Lead, you will own the strategy, execution, and optimization of our customer acquisition initiatives
- In this role, you'll drive immediate impact by building out our channel testing roadmap, scaling our core platforms (Meta, Google), and expanding into emerging channels like TikTok, influencer marketing, and podcasts
- Success in your first year will be measured by your ability to diversify our acquisition mix through new channel expansion while maintaining strong efficiency metrics across our existing portfolio
- Develop and execute a comprehensive performance marketing strategy, with initial focus on building a robust testing roadmap across both existing and emerging channels
- Partner with cross-functional stakeholders (product, creative, and data) to align acquisition efforts with company goals and product initiatives
- Own and manage the paid marketing budget, ensuring efficient allocation and strong return on investment while scaling new channels to meaningful contribution levels
- Drive strategy and execution across existing channels (Meta, Google) and emerging platforms (TikTok, influencer, podcast), with demonstrated improvement in core metrics within first 6 months
- Develop and manage the channel testing roadmap, maintaining strict CAC and payback targets while successfully launching at least two new channels in first 6 months
- Lead performance marketing forecasting, goal-setting, and KPI reporting to guide strategic decisions
- Partner with the Creative team to develop and execute a performance-focused creative testing roadmap, establishing a regular testing cadence within first quarter
- Integrate customer insights and performance data to inform creative strategy
- Drive continuous improvement in creative performance through systematic testing and iteration
- Collaborate with Growth Product teams to optimize conversion rates, landing pages, and viral loops
- Implement enhanced measurement frameworks to improve channel attribution and decision-making
- Monitor and report on key metrics including CAC, ROAS, and channel performance
- Contribute to team process improvements and best practices
- Share insights and learnings across the broader marketing organization
- Foster a culture of testing, learning, and continuous improvement
- This role is crucial to our company's growth trajectory, offering the opportunity to directly influence our acquisition strategy and execution. You'll have the autonomy to test new ideas and optimize existing channels while working with a talented team committed to excellence
Our take
The COVID19 pandemic saw radical changes to the needs of institutions, companies, and individuals. A few select businesses were, by chance, perfectly poised to meet them. One such company is Outschool. Its online platform for extracurricular classes is aimed at homeschooled students, a group that ballooned over 2020.
Outschool achieved Unicorn status in mid-2021, closing a $75M Series C round. The hope of Outschool, and the tele-teaching sector at large, is that lucrative investment rounds like this mean hybrid online/offline learning is here to stay. Certainly, Outschool enjoyed swift growth and a place in Y Combinator years before lockdown began. Importantly, it has maintained an encouraging level of growth as schools reopen, and is capitalizing on the shift towards hybrid learning.
With the development of alternative education post-pandemic, Outschool continues to remain committed to empowering parents wiand students with a variety of flexible and personalized learning opportunities. And with a successful 2024 under its belt, the future is sure to be one of even more growth for the company.
Steph
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2021
$110m
SERIES D
Apr 2021
$75m
SERIES C
Total funding: $240.2m
Company benefits
- Share Financial Success: Stock options and a 401k that makes saving for retirement easier
- Health and Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also offer an additional wellness stipend and more resources related to mental and physical wellness
- PTO and Family Leave:PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends
- Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through virtual events as well as stipends for meals, remote work, and internet allowance. We offer an additional stipend for home office setup
- Lifelong Learners: Annual budget to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool
- Community Impact: Outschool matches employee donations to established 501c3s, and has committed to supporting Outschool.org’s non-profit programs
Leadership
Amir Nathoo
(Co-Founder & Head)Amir studied at Cambridge before spending almost 5 years at IBM in Software Development, and working at WebMynd and Square. While working at Trigger Corp, where he worked for 5 years, he co-founded Outschool.
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