Senior Software Engineer, Instacart

Marketing Platform Tooling

CA$168-177.5k

Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants

SQL

Python

Ruby

Pandas

Rails

Senior and Expert level

Remote from Canada

More information about location

Online grocery marketplace and grocery tech platform

Posted today

Online grocery marketplace and grocery tech platform

1001+ employees

B2CB2BArtificial IntelligenceEnterpriseMarketplaceFoodAnalyticsComputer VisionSaaSMobileAdvertisingDelivery

Posted today

CA$168-177.5k

Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants

SQL

Python

Ruby

Pandas

Rails

Senior and Expert level

Remote from Canada

More information about location

1001+ employees

B2CB2BArtificial IntelligenceEnterpriseMarketplaceFoodAnalyticsComputer VisionSaaSMobileAdvertisingDelivery

Company mission

To create a world where everyone has access to the food they love and have more time to enjoy it together.

Job

Company

Role

Who you are

5+ years of backend development experience with a proven track record of success
Expertise in backend languages, specifically Ruby and Go (experience with Python is a plus)
Solid understanding of Rails or Pandas
Experience designing scalable, reliable distributed systems, with databases (SQL/NoSQL) and data pipelines (batch and streaming)
Proven ability in rigorous unit testing and practical problem-solving
Excellent communication and leadership skills, capable of collaborating with and influencing cross-functional teams
Bachelor's or Master's degree in Computer Science, Software Engineering, or a related field, or equivalent practical experience
If you're energized by building sustainable platforms at scale, running workstreams end-to-end, and making a measurable difference on systems other teams depend on, this is the role for you

What the job involves

The Marketing Platform Tooling team builds and maintains the core backend systems that power all of Instacart's marketing capabilities
At the center of this work are two production-scale platforms: our targeting platform, which resolves a large and growing library of audience segments to reach the right customers with the right content at the right time, and our CRM messaging platform, which reliably delivers millions of personalized messages a day across Instacart
Together, these systems form the foundation for how Instacart drives growth, engagement, and retention at scale
You will build shared, composable foundations designed to serve as the backbone for the entire marketing platform space
This is greenfield infrastructure work with direct visibility into Instacart's most critical company priorities, including Enterprise expansion, Lifecycle marketing, and platform Efficiency and Quality
We are looking for a Senior Software Engineer to join this team in Toronto as a dedicated backend owner
This is a net new role, and you'll be stepping into a high-ownership position with real scope, real urgency, and a roadmap that ladders directly into business outcomes
Data ingestion and processing pipelines, both real-time streaming and batch, that keep targeting data fresh and accurate
Segment evaluation and matching services that resolve audiences on demand for many downstream consumers
A high-volume, reliable messaging and delivery pipeline that ensures accurate, timely, personalized sends at scale
The shared, composable backbone and APIs these capabilities are built on, with a strong focus on observability, testing, and uptime
Architect, build, and maintain excellent backend applications with clean code
Help shape the technical direction and roadmap of our targeting and CRM platforms
Design and operate real-time and batch data pipelines and distributed services built for reliability and scale
Contribute to the shared, composable backbone that these systems are built on
Own important pieces of the platform that have high visibility internally
Communicate and collaborate extensively across teams and functions to drive consensus and align goals
Be empowered and responsible for planning, decision-making, shipping, and maintaining your surface areas

Our take

Instacart is an online grocery marketplace that operates a pick-up and delivery system in the US and Canada. Unlike standard grocery shopping, Instacart sends a “personal shopper” to your local store to buy your products, who then delivers them straight to your door on the same day via their own car. The company also supplies the Instacart Platform, with services for stores encompassing eCommerce, fulfilment, in-store, ads, and insights.

The increased modernization of society has meant more than ever that consumers are looking to buy their groceries online, making space for apps like Instacart to become daily life staples for years to come. Although the company must compete with other grocery store delivery services, such as Walmart’s own, it has expanded to cover large percentages of US and Canadian households, and is now aligned with over 2,2000 retail banners in nearly 100,000 stores.

With an expanding partnership with Kroger, Instacart continues to demonstrate why it's a leader in the grocery delivery space. By powering fast, reliable delivery from nearly 2,700 stores and introducing tools like the AI-powered Cart Assistant, Instacart isn't just enhancing the way millions of families shop but also shaping the future of personalized, convenient grocery experiences. This deepening collaboration underscores Instacart's ability to drive growth and deliver value to both customers and partners.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

7% employee growth in 12 months

Glassdoor (3.6)

Company

Funding (last 2 of 15 rounds)

Nov 2021

$232m

LATE VC

Mar 2021

$265m

LATE VC

Total funding: $2.9bn

Company HQ

The East Cut, San Francisco, CA

Leadership

Brandon Leonardo

(Co-Founder)

Interned at Cisco Systems as an IT Engineer. Later became a Senior Web Developer at Webs and then a Venture Hacker at Angel List.

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