Staff Brand Designer, Kraken
Consumer
$127.2-254.4k
Cryptocurrency exchange
Be an early applicant
Cryptocurrency exchange
501-1000 employees
Be an early applicant
$127.2-254.4k
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- You can take a brief or proactive idea to a finished, approved asset set, and you're equally comfortable building a clean, systemized layout in Figma and modeling and rendering a hero 3D asset in Cinema 4D
- 7+ years of brand, static and 3D design experience at a high-volume in-house team or agency, ideally in fintech, crypto or another regulated category (a competitor or similar company is a big plus)
- A portfolio that proves it, submitted with your application. Include the brief or objective alongside the work and the result where you're able to share it
- We'd like to see brand and static work, at least one 3D piece with a short note on your process, an example of work you adapted for multiple formats or markets, and an example of a system or template set that other people built from
- Command of Cinema 4D and the surrounding 3D workflow (modeling, lighting, materials, rendering), with shipped work to show for it
- Expert-level Figma: components, auto layout, variables, and files that are easy to hand off and build on
- Strong layout, hierarchy, type and composition that hold up at small sizes and in multiple languages
- Hands-on experience with AI-assisted production tools, and good judgment about where they belong in a workflow
- Comfort working inside regulatory constraints, including layouts that accommodate risk warnings, disclaimers and market-specific requirements without compromising the design
- Working fluency in Adobe CC (Photoshop, Illustrator, and After Effects for light motion)
- Speed without sloppiness. You're comfortable with fast turnarounds, several review rounds and late changes
- A solid instinct for plain language and clear communication: value first, no hype, no jargon
- Curious about investing and crypto at a minimum, and able to make the space legible to others
- We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto
What the job involves
- Kraken's Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design
- We turn growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, and we hold the line on brand and messaging quality on everything that ships
- As our Staff Brand Designer, you come to the table with a strong design vision and set the visual standard for Kraken. You design static and 3D work for launches, campaigns and always-on activity, and you make sure it looks like one brand wherever someone meets it
- You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews. This is a senior individual contributor role with no direct reports
- Senior here means craft and ownership: you set the bar for brand and 3D quality on the team, you build systems others can work from, and you're the person colleagues come to with design questions
- Design static 2D and 3D creative for Kraken Consumer and Krak across product launches, campaigns, promotions and always-on activity
- Concept, model, light, texture and render 3D assets in Cinema 4D, from hero visuals to reusable asset libraries and templates
- Apply and extend the Kraken Consumer brand across surfaces, from organic social, lifecycle and web to illustration and foundational projects like key visual updates, keeping everything cohesive and recognizable without making it repetitive
- Design initiative-specific work, including a distinct look and partner-branded assets for launches such as IPOs, and purpose-built illustration for go-to-market and product moments
- Build scalable systems: Figma component libraries, marketing templates and modular campaign kits with localization-ready layouts, so other designers, other teams and our automated workflows can produce on-brand work quickly
- Use AI-assisted production as a core part of how the brand gets made, and know when it speeds the work up and when it doesn't
- Bring ideas to briefs rather than executing them literally. Push back with a point of view when a brief is unclear or the idea can be stronger
- Version and localize work across markets, languages and formats, with layouts that hold up under translation and market-specific requirements
- Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea
- Collaborate closely with our motion, web, performance and AI video designers so 3D and static work travels well across formats
- Hold a high craft bar on your own work and give clear, constructive feedback on others'
Application process
- Applications are accepted on an ongoing basis
- Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution
- We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process
- These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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