Senior Performance Marketing Manager, HolidayPirates
€60-72k
International travel company
Posted today
International travel company
101-200 employees
Posted today
€60-72k
101-200 employees
Company mission
To make it easy to find the best travel deals.
Role
Who you are
- At least 5 years of experience in a Senior Performance Marketing role
- Proven hands-on experience scaling mobile app user acquisition across paid channels, managing large budgets and optimizing for market-level performance
- Advanced expertise in Google Ads and Meta Ads, with the ability to clearly isolate performance shifts across bidding, creatives, audiences, seasonality, and measurement dynamics
- Deep practical experience with Adjust (or similar MMPs), evaluating SKAN data trustworthiness, and navigating complex iOS attribution challenges
- Hands-on proficiency in designing and executing incrementality tests and structured A/B testing frameworks to prove true business impact
- Active integration of AI-native workflows into creative production, performance analysis, and reporting
- Track record of building reusable systems, including standardized test trackers, reporting views, and robust naming conventions
- Strong cross-functional collaborator who works seamlessly alongside Product, CRM, Creative, Data, and Finance teams
- Comfortable making confident decisions and actionable recommendations even when dealing with ambiguous or incomplete data
- Experience exploring and scaling emerging channels beyond core networks (e.g., TikTok, Apple Search Ads, programmatic, or mobile ad networks)
What the job involves
- We are looking for a Senior Performance Marketing Manager with a strong focus on app acquisition, measurement and scalable growth
- You will own paid acquisition across Google and Meta as our core channels, while continuously testing additional app growth sources such as TikTok, Apple Search Ads, programmatic and mobile ad networks
- We are looking for someone who is highly curious, data-driven and experimental—a marketer who constantly tests, challenges assumptions, and looks for the next scalable growth opportunity. You should be comfortable going deep into campaign setup, measurement, attribution and optimisation, not only managing campaigns, but truly understanding why performance moves and how to improve it
- Own and scale app acquisition campaigns across Google, Meta and additional paid channels
- Manage budget allocation across channels, markets and campaigns based on marginal and incremental performance
- Build structured testing frameworks across audiences, bidding, channels, campaign types and creatives
- Drive continuous creative testing, identify winning concepts and spot fatigue early
- Work deeply with Adjust, attribution models and campaign measurement
- Design and evaluate incrementality tests to understand true channel impact
- Navigate iOS measurement, SKAN and privacy-related attribution limitations
- Identify new acquisition channels and turn successful tests into scalable growth sources
- Support web acquisition initiatives where relevant; independently of the app funnel
Application process
- Every great treasure hunt (a.k.a. our hiring process) has a few key steps. We see hiring as a two-way adventure — about you getting to know us just as much as us discovering your potential
- HR Interview – A friendly chat to get to know each other
- Technical Deep Dive – Dive into your skills and experience
- Prove Your Craft – A hands-on challenge to show your magic
- Meet the Crew – Connect with future teammates to check the cultural fit
- The Offer – If all goes well, we’ll raise the sails and send you the invite to join our crew!
Our take
On average, Brits spend 18 nights a year overseas, so it's no surprise that the travel industry is in as high demand as ever. Since its inception in 2011, HolidayPirates has established itself throughout Europe and the United States.
Due to its unparalleled social media audience, boasting 11+ million Facebook fans and 2+ million Instagram followers, HolidayPirates values itself for providing the "best value-for-money travel deals", which rapidly gained the company popularity and a faithful online following.
The company claims to only spend 7% of its marketing budget on traffic, showing how effective its social media strategy has been in generating an organic following. With services delivered in 7 languages and more than 9 million app downloads, the company is also seeing an acceleration of payment transactions, which indicates its continued prominence in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible working hours and fully remote working
- A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support
- £100 equipment budget every month on top of our salary to comfortably work from home
- £45 tax free cash card per month
- Maternity leave for up to 52 weeks
- Legendary team and company events like summer parties, Christmas parties and more
- Mental health and relaxation sessions
- Further training budget to use as you choose
- Inspiring mates from all over the world
Company HQ
Mitte, Berlin, Germany
Leadership
Igor Simonow
(Co-Founder)Previously a 2018 cohort member of Entrepreneur First.
Sebastian Kaatz
(Co-Founder & VP of Special Projects and Products)Currently Co-Founder of Travel Pirates Corp, was the VP of Special Projects and Products at Holiday Pirates.
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