Creative Strategist, Fay
Personal dietician & nutrition platform
Be an early applicant
Personal dietician & nutrition platform
21-100 employees
Be an early applicant
21-100 employees
Company mission
To increase access to affordable, inclusive nutrition counselling.
Role
Who you are
- The ideal candidate has experience developing innovative marketing concepts that drive incremental and scalable performance on key digital ad platforms
- This individual is an imaginative thinker, with a desire to integrate creativity and strategy together to drive measurable results
- Beyond technical prowess, an ideal candidate will possess exceptional communication skills, effortlessly articulating complex ideas proactively and consistently
- 5+ years of experience working in a creative strategy or performance marketing role
- Strong idea generation and creative problem-solving skills
- Strong knowledge of the creative production process, briefing, and ad creation
- Strong copywriter and can write effective, consumer-centric copy
- Strong analytical skills, with familiarity of performance metrics and performance funnels across platforms
- Applicants should have a drive to understand ‘What makes a winning ad?’
What the job involves
- We are looking for a performance-loving Creative Strategist to join our team, serving as the creative lead for our advertising and broader marketing efforts
- This individual will collaborate closely with internal teams, external partners, video editors, and graphic designers to ideate and bring creative ideas to life
- You will run countless experiments, and develop a creative playbook to help scale our Meta, TikTok and other paid advertising channels
- A successful candidate will be on a mission to understand all things about consumer behavior and emerging trends, analyze that data and leverage it to bring a valuable perspective to the table
- Serve as the creative leader at the crossroads of performance marketing and creative strategy
- Lead the conception process to devise innovative campaign concepts and strategies. Transform ideas into detailed creative briefs for our internal/external creative teams to articulate creative visions effectively for ad execution
- Develop and own a comprehensive testing roadmap for new creative concepts, ensuring a continuous cycle of innovation
- Collaborate with the performance and creative team to test, iterate, optimize, and scale winning campaign creatives and messaging
- Provide clear direction for copy, wireframing landing pages, working with creator/UGC talent, and managing video editors
- Monitor and analyze ad platform data, market insights, overall performance of creative content, and the competitor landscape to derive insights and guide the development of new briefs and angles for each product
- Keep abreast of industry trends, social media platform updates, and best practices and identify core opportunities for future performance marketing campaigns
- Play a quarterback role in project managing and collaborating with cross-functional teams. Work closely with brand, design, and media planning teams to ensure timely and seamless campaign execution
Our take
It is widely accepted that access to holistic nutrition support is a more healthy approach to weight loss than other options. Fay is transforming nutrition counselling by linking individuals with registered dietitians through an insurance-covered platform.
Emerging from stealth in 2024, the company aims to address the widespread need for accessible and high-quality nutritional care in the US. It has an extensive network of dieticians that spans all 50 states, offering tailored nutrition plans to users. For these dieticians, the platform can help them establish their practices, manage insurance claims and match with clients.
The company recently secured a significant investment that will support its plans to integrate with food delivery services, expand insurance partnerships and enhance employer health plans. There are already over 1,000 dieticians on the platform, but Fay aims to double this number by 2025, continuing its mission to improve health outcomes through effective nutrition counselling.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Feb 2025
$50m
SERIES B
May 2024
$20m
SERIES A
Total funding: $75m
Company HQ
SoMa, San Francisco, CA
Leadership
Sam Faycurry
(Operations)Previously worked as CTO and Founding Member of Better Together, and was a Consultant at Accenture.
Mark Stefanski
(Engineering)Previously worked at Google, most recently as Software Tech Lead. Went on to become VP of Software for Compology.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Fay