Senior Performance Marketing Manager, Float
Corporate cards and smart spend management software
Open for applications
Corporate cards and smart spend management software
101-200 employees
Open for applications
101-200 employees
Company mission
To simplify spending so companies and teams can focus on growing their business.
Role
Who you are
- You’ve got the experience. To be successful in this role, we’re looking for 5+ years of B2B marketing experience, ideally with a bachelor’s degree (though that’s not required). You have previously been accountable to a pipeline target
- You understand how paid contributes to a full-funnel strategy. The marketing funnel is your best friend. You’ve led and executed paid strategies from demand creation through to demand capture that exceed pipeline targets
- You’re a player-coach. You have executional chops as well as experience managing contractors, agencies or an internal team
- You’re motivated by testing and learning. You don’t have all the answers but you do know how to find them. You’re closely aligned with a “test and find out” mindset and understand how to get the insight out of your results
- You’re curious to understand the ‘why’. Scrappy and voracious, you want to know the ‘why’ behind every answer. You’re a curious thinker who can combine quantitative thinking with great creativity. Finding unique and novel ways to work through obstacles is fun for you
- We’re flexible on level - all outstanding candidates are encouraged to reach out
What the job involves
- We are looking for an outstanding marketer to help connect Canadian businesses with Float’s financial solutions, from coast to coast
- Marketing is a high-impact department at Float, and as Sr Performance Marketing Manager, you’ll be at the forefront of expanding our presence nationwide
- The primary focus of the role will be on achieving rapid customer acquisition growth through paid channels
- This role reports to Float’s Director of Growth Marketing and works cross functionally with our Product Marketing, Brand, Sales and Customer Success teams
- Own our end-to-end performance marketing strategy including execution and optimization. Stay on top of the newest trends, releases and algorithm changes to generate the most pipeline from our paid channel budget
- Unlock new avenues and channels for scalable growth by developing an extensive test-and-learn roadmap. Measure, analyze, learn and iterate on channels, tactics, creative, landing pages strategies and more
- Craft full funnel digital marketing strategies, work with the wider marketing team to integrate paid channels into our overall marketing mix, creating a multi-touch journey that engages the right target audience and ultimately converts to pipeline and revenue
- Craft personalized and targeted messaging that captures and engages our audience, working closely with Product Marketing and Content teams
- Own and optimize the paid channel budget for business objectives by crafting scalable strategies that optimize for our northstar KPI of pipeline, leading indicators like CPL and CPC and lagging indicators like revenue and payback
- Own the technical marketing implementation, platform setup, tools and operational systems required to automate and scale our digital strategies
Our take
Traditional finance and internal expense processes are inefficient for companies. Spending on personal credit cards and filing receipts for reimbursement is a convoluted and complicated business practise. There needs to be a digital alternative to the historically laborious process of managing employee expenses.
Float is a fintech solution, built to simplify the inefficient internal expense processes. Rather than following the traditional method of spending on personal/corporate cards, filing expenses, and waiting for reimbursement - Float works by utilising technology that enables managers to allocate funds and approve expenses before purchases are made. The company also supports companies operating with remote workforces.
As the business world moves to become more international, companies will look to make their business spending as simple as possible. Float aims to develop its technology and cater to the challenge of company spending. It's $50 million C in credit financing will go some way to achieving its aims, all whilst expanding its business significantly.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2021
$26.5m
SERIES A
Jul 2021
$4m
SEED
Total funding: $32m
Company benefits
- Competitive coverage of medical, dental and vision insurance for employees
- Education & learning stipend for personal growth and development
- Flexible vacation time
- Work from home stipend to help you succeed in a remote environment
Company values
- Business spending made simple - Building a business is hard enough. We're pairing innovative financial solutions with intuitive software to empower companies and teams. We started by eliminating the time-consuming and mindless tasks associated with corporate spending and we're not stopping until all business spending is as it should be—simple
- Ready. Set. Grow - We know that with the right tools, companies and teams can focus on growing their business, not tracking expense reports, chasing receipts, or waiting for personal reimbursements
- Built with the best - We've devoted thousands of hours working directly with finance leaders, managers, and employees to build the best spending experience. Our team and investors bring experience from leading software companies including Uber, Shopify, Robinhood, and Clearco
Company HQ
Fashion District, Toronto, ON
Articles
Leadership
Rob Khazzam
(Co-founder & CEO)Previously worked at Uber for 5 years in international expansion and General Management in Eastern Europe and Canada. Prior to this they worked at a market private equity fund in Toronto.
Griffin Keglevich
(Co-founder)Previous Chief Engineer at Float, responsible for shipping and payments, previously worked in software engineering at KPMG and Shopify.
Ruslan Nikolaev
(Co-founder)Previous experience at WATonomous and then Uber as a Perception Engineer and at Shopify as a Data Scientist.
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