Senior Director of Demand Generation, Aircall
$240-300k
AI-powered communications platform
Be an early applicant
AI-powered communications platform
501-1000 employees
Be an early applicant
$240-300k
501-1000 employees
Company mission
To empower every professional to have rich conversations, so they can focus on closing deals and delighting customers.
Role
Who you are
- 10+ years in B2B SaaS marketing, including 5–6+ years in demand gen or growth leadership roles (Director level or equivalent), with at least 3-4 years managing managers or a multi-channel team of 8+ (across paid, lifecycle, ABM and/or marketing ops)
- A record of scaling pipeline across paid and organic channels, with hands-on fluency in Google Ads, LinkedIn, Meta, SEO and CRO
- Experience building and running outbound, ABM, or allbound motions in close partnership with Sales, ideally in PLG or hybrid sales-assist models
- Experience running AEO/LLM-visibility programs
- An AI-builder mindset: workflows, agents or automations you built yourself (be ready to show them), and a point of view on what AI should and shouldn’t do in demand gen
- Strong analytical skills: confident in the CRM, marketing automation, and BI tools, and able to explain and defend pipeline and ROI numbers to executives
- A leader who hires strong talent, coaches them to grow, and stays close to the work, with the writing and presentation skills to communicate clearly and credibly with the C-suite
- BS/BA degree in Marketing, Business, or related field required; MBA highly preferred
What the job involves
- We’re hiring a hands-on builder to own our demand engine end to end. You will run a performance marketing machine (paid, SEO/AEO, lifecycle) and connect it to an allbound motion. Inbound, outbound, ABM, partners and community will feed one shared, signal-driven pipeline instead of competing silos
- This is not a role about managing agencies and reporting on MQLs. You will prototype workflows with AI agents, enrichment tools and automation, then scale them with a team and GTM Engineering. Your pipeline number is the one the CRO and CEO check every week
- Own sourced and influenced pipeline across SMB, mid-market and enterprise. Set clear targets, channel-level CAC and payback, and a pipeline forecast Sales trusts
- Scale paid search, paid social, video and review sites, along with SEO and AEO/LLM visibility. Improve conversion on landing pages and signup flows, and run a disciplined weekly experimentation cadence
- Design one system where intent signals (web, product, call data, third-party) trigger the right play: ads, email, SDR outreach, ABM, or events and partner co-marketing. Align closely with Sales Development and Sales on routing, SLAs and follow-up
- Build and ship AI-powered workflows for list building, enrichment, scoring, personalised outreach, creative and reporting. Use tools like Clay, n8n or Zapier, Claude or GPT agents, and HubSpot/Salesforce. Partner with GTM Engineering and Marketing Ops, and write the first version yourself when needed
- Test and scale emerging channels such as communities, podcasts, newsletters, creators, partners, marketplaces, Reddit and LLM surfaces. Set clear kill/scale criteria for each
- Own attribution and the single source of truth for funnel metrics (CPL, MQL to SQL, SQL to Opp, pipeline per dollar, payback), working with RevOps
- Lead and grow a team across paid, content/SEO, lifecycle, ABM/field and growth engineering. Manage agencies, own the demand budget, and allocate it based on performance
- First 90 days: Complete a full funnel and channel audit. Put one AI-powered workflow into production, rebuild the weekly pipeline review, and deliver a 12-month demand plan
- First 6 months: Show measurable improvement in pipeline per marketing dollar and in MQL to SQL conversion. Test at least two new channels and reach a clear verdict on each
- First 12 months: Deliver predictable, repeatable pipeline against target, with allbound plays running as a system rather than as one-off campaigns
Our take
Call centres have been a mainstay of sales teams for decades, with the human touch delivering an impression conversion rate of about 30% for inbound calls. However analogue call centres are physical infrastructure-heavy and unable to take advantage of the flexibility afforded by remote and hybrid ways of work. Aircall exists to change that, providing a cloud-based call centre infrastructure that allows sales teams to work from their home offices.
Aircall isn't the only company in this space, and it faces heavy competition from Cloudtalk, another cloud-based call centre solution. However Aircall stands out in the market by its use of open APIs and webhooks, making integration with existing productivity and helpdesk tools much easier, and its superior call quality. Aircall has developed a significant customer base with these strengths, with over 20,000 companies using its platform.
The company has raised significant funding in recent years, highlighting the confidence investors have in their offering. With a rapidly expanding presence in the US, European, UK and Australian markets and the recent addition of AI voice agents to handle business calls 24/7, Aircall is clearly set on innovating at scale.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$120m
SERIES D
May 2020
$65m
SERIES C
Total funding: $225.6m
Company HQ
NoMad, New York, NY
Leadership
Scott Chancellor
(CEO)Prior to joining Aircall as CEO in 2023, Scott was CEO of Humu and Chief Product/Technology Officer at Apptio. He also spent 7 years at Amazon Web Services as a Director and General Manager of AWS Insights.
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