Senior Vice President of Business Development, Comscore
Digital Partnerships
$225-275k
Omnichannel advertisement measurement platform
Be an early applicant
Omnichannel advertisement measurement platform
1001+ employees
Be an early applicant
$225-275k
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- 15+ years of experience in business development, strategic partnerships, platform partnerships, data licensing, digital media, advertising technology, audience measurement, corporate development, or related fields
- Proven success negotiating complex commercial partnerships, platform distribution arrangements, revenue-share models, and data licensing agreements
- Strong understanding of digital media and advertising technology ecosystems, including programmatic, social, retail media, activation, measurement, analytics, and delivery platforms
- Experience influencing senior external partners and aligning internal cross-functional teams around strategic opportunities
- Strong financial and commercial judgment, with the ability to evaluate partnership economics, implementation complexity, rights requirements, usage visibility, and margin impact
- Experience with digital data ecosystems, including streaming, podcast, creator and social, audience, activation, or consumption data, preferred
- Strategic, commercially rigorous, and highly accountable for business outcomes
- Comfortable operating in complex, ambiguous environments with product, legal, privacy, technical, financial, and partner tradeoffs
- A strong relationship builder who can earn trust externally while representing Comscore’s interests clearly and professionally
- Collaborative, pragmatic, influential, and action-oriented, with strong executive presence and disciplined follow-through
What the job involves
- The Senior Vice President, Business Development, Digital Partnerships will lead Comscore’s platform partnership strategy, with a focus on expanding the distribution, adoption, usage visibility, and monetization of Comscore’s digital analytics, activation, targeting, and measurement products through third-party media and advertising platforms
- This includes building and managing strategic partnerships with priority platforms, influencing partner roadmaps, structuring strong commercial models, and securing the rights and reporting needed to measure performance and support long-term growth
- This senior individual contributor position will work closely with colleagues across Product, Commercial, Legal, Data Governance, Privacy, Finance, Technology, and Executive Leadership to align platform partnerships with Comscore’s product strategy, customer needs, revenue goals, and profitability objectives
- Develop and execute Comscore’s platform partnership strategy across priority media, advertising, activation, analytics, measurement, and delivery platforms
- Build and manage senior-level relationships with strategic platform partners to expand the availability and adoption of Comscore products
- Strengthen Comscore’s position for integration, prioritization, and launch through understanding of partner roadmap processes and mobilization of internal stakeholders
- Negotiate commercial structures, revenue-share models, usage-data rights, reporting requirements, renewals, amendments, and related partnership terms
- Ensure Comscore has visibility into product usage, customer adoption, partner performance, revenue generation, and monetization opportunities
- Evaluate platform partnerships and digital data opportunities based on strategic value, customer need, economics, scalability, rights, privacy requirements, and long-term business impact
- Acquire, renew, license, or rationalize digital data assets where they directly support Comscore’s digital and cross-channel product strategy
- Establish clear operating models for partner launch, governance, support, renewal, escalation, accountability, and ongoing performance management
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analysing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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