Brand Manager, Strava
Global Social
$95-105k
3+ days a week in office
Social network for tracking run and cycle routes
Be an early applicant
Social network for tracking run and cycle routes
501-1000 employees
Be an early applicant
$95-105k
3+ days a week in office
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- Bringing fresh, exciting ideas and channel-specific approaches to the team that elevate existing initiatives as well as connect the brand with important cultural moments and conversations
- Remaining curious and seeking to understand emerging trends and how they will alter the category and the brand as opportunities or threats
- Exhibiting a comfortable approach to working across cross-functional teams and being able to creatively problem-solve
- Keeping up with trends - you're always in tune with what's happening in culture, media, and the ever-changing social landscape
- Not being afraid to go big, have fun and try something new
- You have 4+ years of Social Media / Content experience
- You have a consistent record as a social media strategist for a consumer brand and/or agency, and have previously worked in a global environment
- You can flex effortlessly between strategically thinking about how social contributes to building a brand, and executing in the moment as opportunities and unexpected ideas arise
- You’re passionate about turning social and consumer data into actionable insights and strategy at a content and campaign level
- You’re all about the art and science of social, savvy with collaborative and creative software such as Sprinklr, CreatorIQ, Asana, and Figma
- You can craft and refine social copy and creative, as well as pair platform standard methodologies with situational expertise (i.e. go-to-market launches vs. community events vs. brand campaigns)
What the job involves
- As Strava empowers 150 million+ athletes globally, we're seeking a Brand Manager, Global Social, to support our goals towards brand awareness
- You’ll work to create engaging content that builds global conversation and community for the brand across existing and new channels, such as the Strava Club, Instagram, TikTok, and YouTube
- As a member of our Brand Marketing team, you will be responsible for infusing our brand into cultural spaces, while growing brand awareness with a cross-functional team of Partnerships, PR, and Product Marketing
- Through a combination of deep understanding of social media and consumer insights + creative and strategic ideation, you’ll develop content that reaches, engages, and resonates with our existing and expanded demographics
- Develop, manage and evolve the editorial calendar for Strava’s social channels brought to life through strategic channel plans that help amplify both the emotion and utility of the brand
- Partner with internal creative and freelance writers/photographers to advise content strategy for Strava’s global social media channels
- Manage social reporting by using qualitative and quantitative metrics to gather meaningful insights and develop actionable strategies
- Develop content briefs that connect brand objectives with creative concepts for athletes, creators, and brand partners
- Ideate and support on wider marketing initiatives like product launches, brand campaigns, community events, etc
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking Strava into fresh competition with the likes of Peloton and Apple.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Leadership
Mark Gainey
(Chairman)Having studied at Harvard, Mark started their career as a TA Associates Associate before co-founding Kana Communications and several Board Membership roles. They co-founded Strava in 2007, serving since as Chairman.
Michael Horvath
(CEO & Board Member)Michael co-founded Kana with Mark before working as an Economics Professor at Stanford and Dartmouth. They worked for 4 years as CFO of GlycoFi before co-founding Strava, serving initially as CEO and since 2017 as a Board Member.
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