Growth Marketing Lead, Nova Credit
$126.7-153.9k
3 days a week in office
Cross-border credit reporting
Be an early applicant
Cross-border credit reporting
101-200 employees
Be an early applicant
$126.7-153.9k
3 days a week in office
101-200 employees
Company mission
To inspire and facilitate the flow of human diversity, helping the world's moving population to arrive and thrive.
Role
Who you are
- 4-8 years of experience in B2B growth or campaign marketing, with a track record of creating campaigns that drive business outcomes
- Experience in auto lending marketing preferred
- Exceptional storytelling and writing skills—you can translate technical concepts into accessible, compelling narratives for different audiences
- Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution
- Cross-functional collaboration skills—comfortable working with Sales, Partnerships, Product, and Design teams to bring campaigns to life
- Data-informed mindset—you understand how to measure content performance and optimize based on metrics
- Self-starter mentality—you thrive in ambiguity and can build programs from 0 to 1
- Visual design sensibility is a plus—ability to work with design tools or provide clear creative direction to designers
What the job involves
- As Growth Marketing Manager for our Automotive business unit, you'll drive awareness, demand generation, and thought leadership across the auto ecosystem
- You'll be responsible for creating compelling campaigns and executing targeted field marketing initiatives that showcase how Nova Credit's solutions—particularly Cash Atlas, Income Navigator and Eligibility Compass
- This role requires a growth marketing, campaign creator with strategic storyteller experience who can translate complex applicant data concepts into clear value propositions for automotive lenders
- You'll work closely with our Partnerships, Sales, and Product teams to develop high-impact campaigns featuring thought-leadership and partner content, lead our presence at industry conferences, and design regional roadshow strategies that accelerate growth across the property management vertical
- WITHIN THE FIRST MONTH, YOU'LL:
- Understand Nova Credit's value proposition, products, and positioning within the automotive lending industry
- Familiarize yourself with key partners and the unique needs of automotive platforms, management companies, and dealerships
- Review and audit existing marketing assets and identify content and campaign gaps across audience segments
- Meet with Sales, Partnerships, and Product teams to understand owner pain points with existing solutions and our product value proposition
- WITHIN THE FIRST QUARTER, YOU'LL:
- Develop and deliver flagship content pieces for each core audience: Automotive Lenders and Dealers
- Execute Nova Credit's presence at 1-5 major industry conferences
- Organize Nova Credit’s automotive track at the Cash Flow Intelligence Summit
- Build relationships with partner marketing teams to enable co-marketing initiatives
- Begin outlining regional roadshow strategy and pilot framework
- Contribute to the re-design and overhaul of the Nova Credit website
- WITHIN THE FIRST YEAR, YOU'LL:
- Own the complete content roadmap for the automotive vertical, producing high-quality assets that drive pipeline and partner adoption
- Lead Nova Credit's conference strategy for automotive, including booth presence, speaking opportunities, and networking events at 4+ industry events annually
- Launch and iterate on regional roadshow model—designing replicable event formats that bring together dealers, automotive lenders, and platform partners
- Collaborate with Product Marketing to translate product releases and feature enhancements into compelling customer-facing narratives
- Measure and optimize content performance, demonstrating clear ROI on marketing initiatives through pipeline influence, partner adoption metrics, and brand awareness
Our take
For the 15 million new immigrants who arrive in the US each year, it’s crucial to have a working credit history. Without this, they’ll be unable to rent an apartment, apply for a credit card or in some cases even get a job. The issue is that their credit history won’t have travelled with them, so lenders in their new country won’t be able to verify their eligibility. Nova Credit's founders experienced this problem first-hand, as Esipov is a first-generation Russian immigrant.
Nova Credit imports financial histories to enable immigrants to set up lives in new countries, with their ‘Credit Passport’. This is a digital framework that connects an individual’s credit history information from one country to the country where they are currently residing.
Nova Credit is currently able to import credit history from over 20 countries. Since being accepted to Y Combinator in 2016, the company has raised considerable funding from major finance players such as HSBC. Nova Credit has grown its footprint significantly, covering more than 1 billion consumer credit profiles, and is using its funding to strengthen its platform's infrastructure, analytics and compliance.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Oct 2025
$35m
SERIES D
Oct 2023
$45m
SERIES C
Total funding: $149.5m
Company benefits
- Free flight anywhere in the world on every anniversary
- Complementary wellness benefits, including Headspace and Ginger subscriptions
- $75/month contribution by Nova towards commuter benefits
- Dental and vision are 95% subsidized for Nova Credit employees, and 50% for dependents
- Unlimited paid time off policy
- $1500/year professional development budget
- Catered lunch on Mondays, Wednesdays, and Fridays
- Health insurance
- SF / NY salaries across the US
- $50/month contribution by Nova Credit towards your cell phone bill
Company HQ
Financial District, San Francisco, CA
Leadership
Misha Esipov
(Co-Founder & CEO)Previously Teaching Fellow at NYU Stern School of Business for 2 years and Investment Banker at Goldman Sachs for 3 years.
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