Lifecycle Marketing Generalist, Headway

Patient Experience

$105.4-155k

Offers Equity. Salary dependent on location

Braze

Senior and Expert level

Remote from US

Therapist-by-insurance marketplace

Be an early applicant

Therapist-by-insurance marketplace

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Be an early applicant

$105.4-155k

Offers Equity. Salary dependent on location

Braze

Senior and Expert level

Remote from US

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Company mission

To build a new mental healthcare system, rewired for access and affordability.

Job

Company

Role

Who you are

6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app
Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool
Consumer health, wellness, subscription, or financial services background — you understand users where trust is fragile and the product is deeply personal
Have personally designed, run, and analyzed A/B tests in lifecycle. You can explain what a holdout group is and why it matters
Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow without filing a data ticket
Active practitioner with AI tools — you use them in your work today, not just in conversation
Comfortable in ambiguity: no playbook. You see that as the opportunity

What the job involves

Headway’s patient lifecycle function is a blank canvas. You will build the owned-channel relationship with every Headway patient from first contact through long-term care, using email, SMS, push, and in-app messaging to help people access and sustain mental health care
You will build and run campaigns yourself, working cross-functionally with Product and Data to design and optimize the full patient journey
You will work directly with Engineering to instrument events and ship notification infrastructure, and with Data Science to bring model-driven personalization to lifecycle at
Design and build triggered lifecycle journeys across email, SMS, push, and in-app — from welcome and activation through re-engagement and long-term retention
Own segmentation end-to-end: pull audiences, validate event data, and QA campaign logic without a data ticket for every audience build
Design and run A/B and multivariate tests; measure incrementality through holdouts and downstream conversion, not opens and clicks
Build from a queue of campaign ideas and backlog
Partner with Product to align lifecycle programs to product milestones and patient-facing features
Work with Engineering to instrument behavioral events and build the notification infrastructure that powers lifecycle
Collaborate with Data Science to bring predictive signals — churn propensity, appointment readiness — into campaign triggers and personalization logic
Build and maintain an experimentation roadmap prioritized by expected impact on patient activation and retention

Our take

In the US, 1 in 4 citizens are living with treatable mental health conditions. But a vast majority of people are unable to access the care they need, often due to cost. Headway connects clients with therapists who accept insurance as payment, and provides independent practitioners with the tools and resources needed to both serve their patients and manage administrative workloads.

Headway’s concept is timely, with national mental health under particular strain following recent events. The company facilitates over 600,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures. It is working to broaden its presence across the US while building out its product and pursuing the application of AI in health care.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

64% employee growth in 12 months

Glassdoor (3.7)

Trustpilot (3.3)

Company

Funding (last 2 of 6 rounds)

Jul 2024

$100m

LATE VC

Oct 2023

$125m

SERIES C

Total funding: $327m

Company HQ

Tribeca, New York, NY

Leadership

Andrew Adams

(Founder & CEO)

Prior to founding Headway in 2017, Andrew was a Product Analyst at Spring Inc.

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