Director of Marketing, Redwood Materials
$192.5-252.5k
Salary is California pay range only
Battery recycling startup
Be an early applicant
Battery recycling startup
501-1000 employees
Be an early applicant
$192.5-252.5k
Salary is California pay range only
501-1000 employees
Company mission
To build a circular supply chain to power a sustainable world and accelerate the reduction of fossil fuels.
Role
Who you are
- 10+ years in B2B product marketing, with at least 3 years leading a team or function
- Deep experience in technical product storytelling — clean energy, advanced manufacturing, industrial tech, defense tech, or similar domains
- Demonstrated ability to build and own full go-to-market strategy, including campaign execution
- Strong writing skills – can draft an executive brief, a customer-facing one-pager, and a conference keynote outline
- Experience marketing to enterprise procurement/BD audiences, government or policy stakeholders, and engineering talent
- Comfort operating without a large team or big agency support
What the job involves
- The Director of Marketing will drive the narrative, go-to-market strategy, and digital footprint across all business lines and will lead the small team responsible for executing it
- Through strategic product marketing and intentional brand storytelling, this team will establish Redwood’s voice, presence and value across the most effective and impactful channels to engage key audiences and stakeholders including talent, investors, partners, customers, and influential voices
- The director will work directly with leadership and functional leaders, serving as the company's primary marketing voice and building systems that grow sustainably as the company scales
- Product Marketing & GTM Strategy:
- Develop and own the positioning and messaging architecture for each business line — recycling, materials, and Redwood Energy
- Lead go-to-market strategy for new product launches, partnership announcements, and commercial milestones
- Build audience intelligence: define customer personas, map decision journeys, and pressure-test messaging with commercial and BD teams
- Own competitive positioning and ensure the marketing function stays ahead of its competitive landscape
- Develop sales and enablement materials: one-pagers, pitch decks, capability briefs, RFP response frameworks
- Brand & Narrative Architecture:
- Help set and protect the Redwood Materials brand voice, visual standards, and editorial POV across all channels and business lines
- Contribute to the development of a company-level story that unifies business lines under a coherent mission and positions Redwood as the defining company in domestic battery circularity
- Translate deeply technical work into clear, credible narratives for non-technical audiences without losing precision
- Team Leadership & System Building:
- Build the operating system for the marketing function: editorial calendar, campaign frameworks, asset library, analytics stack
- Establish trust and direct working relationships with product, BD, policy, and communications counterparts
- Cross-Functional Integration:
- Maintain alignment with leadership on strategic priorities and emerging narrative opportunities
- Partner with PR and communications to coordinate earned media, executive profiling, brand reputation and crisis response
- What Success Looks Like:
- Redwood's market position is sharper and better known among enterprise and technical audiences
- Redwood’s channels tell a powerful and clear story of the company’s products, strengths and vision
- The marketing function runs as a system driving strategic storylines and supporting company goals
Our take
Redwood Materials, the brainchild of former Tesla co-founder and CTO JB Straubel, is making waves in the sustainable energy sector with its strategic approach to battery recycling and domestic supply chains for lithium-ion batteries.
The company is dedicated to creating a fully closed-loop supply chain by manufacturing critical battery components using as many recycled batteries as possible, effectively localising a 50,000-mile global battery supply chain on a single site. This strategy aims to address the critical issue of material sourcing, particularly the reliance on China for battery materials.
Redwood Materials has raised massive funding and earned a valuation exceeding $6 billion. This positions the company to expand capacity, further strengthening the US's domestic battery supply chain. Its ambitious goal of enabling customers to purchase battery materials made in the US is aligned directly with the broader political objective of onshoring critical industries, as emphasised in the USA's 2022 Inflation Reduction Act.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Feb 2026
$75m
SERIES E
Oct 2025
$350m
SERIES E
Total funding: $2.2bn
Company HQ
Carson City, NV
Leadership
JB Straubel
(CEO)Co-founder of Tesla where they spent 15 years as CTO before founding Redwood Materials. They currently serve on the Board of Directors at Tesla and as a Board Member at QuantumScape.
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