GTM Marketing, Thread AI

• 5+ years of marketing or GTM experience
• Is comfortable moving between strategy and execution, thriving in ambiguity, and being comfortable establishing processes for new endeavors
• Ability to understand the technical differentiators of our product, and communicate craft marketing strategy and an GTM playbook around these areas
• Ability to develop brand strategy around thought leadership and visibility, and has the right industry context on key events, partnerships, and more in the AI infrastructure ecosystem
• Experience at a start-up or in a rapidly growing company and thrives under pressure
• Experience with reporters and journalists, and can bring a book of relevant business across editors, publishers, podcasters, etc
• Experience with inbound marketing strategy - can build the right metrics and KPIs to measure channel performance

Desirable

• We are looking to add another builder to our fast growing team, bringing a GTM marketing perspective
• We’re a team of engineers who’ve built something truly valuable for our customers and now, we’re looking for a marketer to help us share that story
• This individual will be critical, as we are looking to stand out and capture mindshare in the race to implementing AI powered workflows and agents at enterprises
• This role will involve all parts of marketing an emerging AI solution including owning our brand voice, creating our product positioning, building messaging arcs to be leveraged by sales, raising Thread’s awareness in market, and helping to hone how we define our value proposition to customers
• Run point on brand and product marketing as we aim to capture mindshare in a highly competitive and fragmented space
• Identify customer needs, key segments and personas, and help with crafting the overall GTM strategy
• Serve as the owner of “our voice” - from social media, to product marketing, to external activations and partnerships
• Anchor or message our unique founder brand and early customer successes to share the story of Thread
• Build messaging arc and assets to be used by sales
• Account-based marketing, demand generation, and operations - so we can build a powerful marketing machine with the right metrics and KPIs
• Actively collaborate across product and sales on all of the above