Demand Generation Lead, Count
£80-100k
+Equity
Collaborative data analysis platform
Job no longer available
Collaborative data analysis platform
1-20 employees
Job no longer available
£80-100k
+Equity
1-20 employees
Company mission
To reimagine the analytical workflow and make data accessible to all.
Role
Who you are
- We’re looking for an innovative and data-driven GTM practitioner to lead and scale our demand generation and account-based marketing (ABM) initiatives
- Have 4-6 years of experience in GTM roles at B2B SaaS startups, ideally with a focus on outbound and ABM strategies, developing and executing successful multi-channel demand generation campaigns
- Strong analytical skills (SQL ideally) and experience building best in class GTM tooling
- Have a bias for action and enjoy the fast-paced startup environment
- Deep understanding of B2B sales processes and best practices
- A natural team player who can work effectively with cross-functional teams, including sales, marketing, and product
What the job involves
- Our small, but mighty marketing team have delivered some pretty respectable outcomes to date and we’re now looking for a seasoned expert who loves early-stage startups to take us to the next level
- Developing and executing targeted ABM campaigns: Create and implement targeted account-based marketing (ABM) campaigns to engage and convert target accounts in key geographies
- Lead acquisition: Collaborate with our Head of Content to produce campaigns that build and maintain a robust pipeline through events and webinars, LinkedIn, email, conferences and other channels
- Nurture campaigns: Support marketing efforts by developing personalised nurture campaigns which move accounts through the funnel leveraging segmentation and tailored messaging at each stage
- Campaign optimization: Track and measure campaign performance to improve conversion rates
- Build a scalable ABM program: Create a replicable ABM framework that can extend into new verticals. Work with our GTM engineers to find ways to improve efficiency and scale
Application process
- An initial conversation so you can ask any questions you have about Count and we can learn more about your experience and interests
- A working session with our CRO and Chief of Staff
- A final meeting with our founders & wider team
- The working session and final meeting will take place either virtually or in London, depending on where you're based
Salary benchmarks
Our take
Although technology has developed quickly in the past years, the way we analyze SQL has remained unchanged. Many businesses fail to make data-driven decisions due to the complexity of traditional data software. Count is a technology startup that is setting out to solve this problem by building a next-generation SQL editor that provides SQL analysts with a modern analytical workflow.
Count enables data teams to find and share insights quickly, supercharging decision-making across their organisation. It provides a seamless workflow for SQL analysis, letting data teams explore their data in a reactive SQL notebook, collaborate in real-time and publish their results as beautiful, interactive data apps that their whole organisation can use.
Count's primary target audience is early-stage tech companies and it has been steadily increasing its customer base since raising $2.4 million in seed funding in 2020. Though its team remains small, Count has been intermittently releasing updates to its platform to increase its clients' rates of data distribution. Count, then, evidently continues to remain proactive despite its period of relative quiet through the 2020s.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
47% female employees
Company
Employee endorsements
Intelligent people
"Everyone I work with excels at what they do. I've never worked in a team before with the same capacity to pick up a problem, completely understand..."
Funding (2 rounds)
Apr 2020
$2.5m
SEED
Sep 2017
$2.4m
SEED
Total funding: $4.9m
Company benefits
- Pension and share options
- 28 days of holiday (plus public holidays)
- Private health care
- Generous parental leave
- Quarterly meetups with the team to relax and brainstorm, each time in a different city
Company values
- Remote first - We're building a remote team to enjoy the flexibility and comfort of home, while growing a global business
- Creativity wins - Great ideas can come from anywhere, so we ensure everyone in our team the freedom and autonomy to explore, not just do
- Balance - Our work is important to us, and we know we do it best when we actively maintain a good work-life balance
- Team play - We optimise for team success over individual success. Everyone’s problems are my problems
Company HQ
City of London, London, UK
Articles
Leadership
Oliver Hughes
(CEO)Studied Mechanical Engineering at the University of Cambridge. Previously a Consultant at Stroud Consulting, Juice Supply Chain Analyst at Innocent Drinks and UK Operational Development Project Manager at Tesco.
Oliver Pike
(CTO)Earned a PhD in Physics from Imperial College London. Previously Senior Associate - Strategy Group at PwC UK and Research Associate at Imperial College London.
Diversity, Equity & Inclusion at Count
- We're committed to building a diverse team. Whatever your race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability, we want to hear from you
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