Social Media Manager, Muck Rack
$97-120k
+ Quarterly bonus plan. Salary is benchmarked based on US rates and may vary depending on the location
More information about location
Public relations software
Be an early applicant
Public relations software
201-500 employees
Be an early applicant
$97-120k
+ Quarterly bonus plan. Salary is benchmarked based on US rates and may vary depending on the location
More information about location
201-500 employees
Company mission
To transform the way companies engage with the media.
Role
Who you are
- 5+ years professional experience, with as many years of related experience (directly in social media management])
- Proficiency in Sprout Social or similar platform
- Comfortable with tools including Muck Rack, Google Analytics
- Experience developing and executing social media strategies for B2B companies (preferably SaaS) for LinkedIn, Instagram, TikTok and X
- Data-driven mindset with a focus on performance metrics
- Experience with social listening and competitive tracking
- Content creation and copywriting
- Communication skills (written and verbal)
- Ability to work in a fast-paced environment
- Self-starter/ability to work autonomously
- Experience with reputation and crisis management
- Experience with running and optimizing paid social media advertising
- Experience with video production, scripting and editing
- Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery
What the job involves
- We’re looking for a creative, organized and metrics-driven Social Media Manager to join our team and guide social media strategy and content, track and protect Muck Rack’s brand reputation on social media and drive engagement across social media platforms
- As our Social Media Manager, your mission will be to develop and execute social media strategies that align with our business goals, monitor and track related conversations on social media, drive engagement and following on social media and report on results
- You’ll be a great fit for this role if you have experience developing and executing social media strategies for B2B SaaS brands and executives, have experience with social listening and competitive tracking, employee advocacy and experience with reputation management
- Develop and execute social media strategy aligned with company goals and campaigns
- Develop creative and engaging copy for campaigns
- Collaborate with design, communications and marketing team on strategy, measurement and creative execution
- Engage with our community of public relations and communications professionals, journalists and other media-adjacent audience members on social platforms
- Monitor social media mentions, escalate issues and respond in a timely manner
- Analyze and report on results
- Manage social media calendar, publish and schedule posts
- How success will be measured in this role:
- Increased engagement and followings across social channels
- Successfully planned for and executed social media strategies for key campaigns
- Increase response rate to customer service inquiries
Application process
- Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision
- 30 min interview with a member of our Talent Team
- A 1 hour zoom interview with the hiring manager
- Skills assessment (2 hours max)
- Peer interviews with several team members
- 30 min Executive interview
- 30 min Bar Raiser interview
Our take
Muck Rack was founded in 2009 as a platform for businesses to connect with journalists. Tens of thousands of journalists have profiles on Muck Rack that are available for companies such as Google, Pfizer, and Duolingo to browse and employ writers from.
The nature of journalism has evolved since Muck Rack’s founding, with social media and digital outlets taking away market share from printed publications. As the landscape changes, Muck Rack has expanded its services to include a Public Relations Management platform.
It’s moves like this, as well as their shift to a distributed business model, that have sparked renewed investor confidence in Muck Rack. Though the company has been bootstrapped since its founding, Muck Rack received its first outside funding of $180 million in 2022, underscoring the importance investors place on their platform.
With this substantial funding, the future is bright for Muck Rack, as it continues to roll out updates and new features to its platform. Digital content can go viral in a matter of hours, and the creators are not always journalists, meaning Muck Rack must remain agile and quick to respond.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Company benefits
- Fully distributed - Much Rack are committed to a permanent, fully remote environment, core to the way they do business.
- Geo-neutral compensation - Much Rack believe in equitable pay regardless of where you live.
- Time off - 4+ weeks off-the-grid vacation, sick and mental health days, and company holidays.
- Insurance - Health, vision, and dental coverage paid at 100% for individuals
- Retirement planning - MUck Rack contribute 3% of your annual salary to your 401k automatically.
- Paid parental leave - 8 weeks fully paid bonding for all parents + up to 8 weeks fully paid recovery from childbirth.
- Full WFH set up - Including monthly phone/internet reimbursement and coworking stipend.
- Learning & development - Take advantage of unlimited access to learning platforms and regular training opportunities.
- No meeting Fridays - Take control of your calendar, and make time for reflection and deep-focus tasks
Company HQ
Brickell, Miami, FL
Leadership
Gregory Galant
(CEO & Co-Founder)Currently CEO & Co-Founder of the Shorty Awards for social media. Previously CEO of RadioTail and Chairman of Halenet.
Lee Semel
(CTO & Co-Founder)Currently Co-Founder and Producer at the Shorty Awards. Previously Founder and CTO of Innofinity.
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