Media Sales Director, Purple
£80.8-95k
3 days a week in office (Oldham, Manchester)
Indoor location services platform
Be an early applicant
Indoor location services platform
101-200 employees
Be an early applicant
£80.8-95k
3 days a week in office (Oldham, Manchester)
101-200 employees
Company mission
Purple is on a mission to make sure physical spaces thrive.
Role
Who you are
- 8 or more years in advertising, media or sponsorship sales, at a media owner, media agency, ad-tech platform, sports or entertainment rights holder, or similar
- A record of winning and growing significant advertising or sponsorship revenue against a target, including multi-year deals
- Strong relationships with brand marketing teams and, ideally, media agencies
- Hands-on knowledge of paid social and search, including Meta, Instagram, TikTok and Google, and of audience targeting, retargeting and lookalike campaigns
- Able to build sponsorship and partnership packages, and to talk about results in plain terms: reach, cost per customer won and return on ad spend (the revenue a campaign brings back for every pound spent)
- Experience selling to hospitality, retail, leisure or other consumer-facing brands is a real advantage
- Curious about AI and data-led advertising, and comfortable shaping a proposition that is still developing
- Commercially driven and autonomous, with the discipline to keep a clean pipeline and accurate forecast
- A clear, courteous communicator with the presence to build trust with senior marketing and commercial leaders
- We embrace a culture of learning and growth, where you don't need to tick every box on the job description to apply
What the job involves
- Purple is looking for a Media Sales Director to build and lead our advertising and sponsorship business world-wide
- We are building a media business that gives brands new ways to reach engaged consumer audiences. That includes sponsorship and brand partnerships, and data-led paid media campaigns across the major social and search channels, with closed-loop measurement of the results they deliver
- This is a senior, quota-carrying role. You will win new advertisers and sponsors, build long-term commercial partnerships and grow revenue by proving results. It suits someone from a media owner, a media agency, an ad-tech business or a sponsorship and partnerships background who wants to build something new
- You will work closely with Product and Marketing, and have a real say in how this new line of business grows
- Own a senior quota for advertising and sponsorship revenue across the World, initially the UK
- Find and win new advertisers, sponsors and brand partners, particularly consumer-facing brands
- Build and sell sponsorship and partnership packages that give brands meaningful reach and measurable results
- Lead campaign planning with advertisers: audience strategy, channel mix, budget and measurement
- Grow revenue with existing advertisers and sponsors through clear performance reporting and renewals
- Move clients from one-off campaigns to always-on activity and multi-year partnerships
- Shape the media proposition, packaging and rate card with Product and Marketing
- Keep an accurate pipeline and forecast in our CRM
- Represent Purple at marketing, media and sponsorship industry events
Our take
As multi-store businesses look to digitise their brick-and-mortar operations, they can run into difficulties providing wayfinding services to customers, or managing dispersed real-world assets. Purple AI helps these businesses to improve store connectivity, with location services such as in-store customer WiFi provision, wayfinding and asset tracking solutions.
Of particular note, Purple has worked with a number of hospitals to meet the complex connectivity and asset management needs of employees and patients. Boasting the ability to provide wayfinding solutions for these facilities - in which patients and visitors navigate multiple floors to reach the right ward - showcases the utility of Purple's suite.
Alongside its wide net of hospital clients, Purple provides WiFi solutions for the likes of McDonald’s, Pizza Express, and the Hard Rock Cafe - a lofty client list in terms of brand popularity. As location services become more important across the board, the company will likely have the chance to build on this established presence even further.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2023
$14m
LATE VC
Jun 2017
$0.4m
GRANT
Total funding: $22.5m
Company benefits
- Remote first business - work from home (with regular opportunities to get together face to face)
- Flexible working & a great company culture - bring your best self to work
- Emphasis on learning and development - progress your career
- 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
- 4 volunteering days each year - give something back to the community
- Company bonus - 5% of salary
- Private Healthcare & Long Term Incentive Plan after 12 months’ service
Company HQ
Manchester, UK
Leadership
Gavin Whedon
(CEO)Currently Non-Executive Director at Syrenis. Previously Founder and CEO at Applied Language Solutions, and Strategic Accounts Director at thebigword.
Salary benchmarks
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