Website Marketing Lead, Circle
$130-170k
Google Analytics
Webflow
Contentful
Senior and Expert level
Remote from US
Building the Internet Financial Platform
Posted today
Building the Internet Financial Platform
1001+ employees
FintechB2BCryptocurrencyBankingPaymentsDeep TechFinancial ServicesSaaSBlockchainWeb 3.0
Posted today
$130-170k
Google Analytics
Webflow
Contentful
Senior and Expert level
Remote from US
1001+ employees
FintechB2BCryptocurrencyBankingPaymentsDeep TechFinancial ServicesSaaSBlockchainWeb 3.0
Company mission
To raise global economic prosperity through the frictionless exchange of value.
Role
Who you are
- This role requires a blend of strategic thinking, technical expertise, marketing vision, project management skills, and creative collaboration to enhance the user experience, drive engagement, and achieve business goals
- 7+ years of experience in digital marketing, website management, or web marketing — ideally within a B2B or technology-focused organization
- Strong understanding of content strategy, UX, SEO, analytics, and web marketing best practices
- Hands-on experience working within a CMS (e.g., Webflow, Contentful, or similar), including managing updates, publishing content, and QAing builds
- Proven ability to plan, build, and optimize web experiences that drive engagement and conversion
- Experience collaborating cross functionally with design, content, and engineering teams to bring projects from concept to launch
- Excellent project management and communication skills — able to manage timelines, gather feedback, and deliver high-quality work across multiple stakeholders
- Proficiency in web analytics tools (Google Analytics, Superset, or similar) and comfort using data to identify insights and make recommendations
- Knowledge of SEO and technical optimization fundamentals, including Core Web Vitals, structured data, and page speed improvements
- A proactive, detail-oriented mindset and a passion for continuous improvement in digital marketing and user experience
Desirable
- Experience in fintech, blockchain, or other highly regulated industries
- Familiarity with LLM/AI search optimization and emerging web discovery technologies
- Exposure to A/B testing, personalization, or experimentation too
- Understanding of accessibility and localization standards
What the job involves
- Circle is seeking a Website Marketing Lead to own the execution of the global website strategy and ongoing optimization of Circle’s web presence
- In this hands-on individual contributor role, you will manage projects that shape how users experience Circle’s brands online — from content strategy and user journeys, to web performance, SEO, and site optimizations
- You’ll partner across product marketing, UX, creative, growth, and engineering to deliver a best-in-class digital experience
- Manage and execute website projects that enhance Circle’s digital experience — from content updates and landing page builds to structural and performance improvements
- Support campaign and product launch initiatives through effective web planning, execution, and quality assurance
- Partner with cross-functional teams to support the website roadmaps, ensuring alignment with company goals and marketing initiatives
- Collaborate with creative and content teams to develop compelling, on-brand web content and visuals that elevate Circle’s storytelling
- Support translation and localization efforts to tailor content and website experiences for key global markets
- Ensure the websites follow SEO and web performance best practices, improving visibility and user experience
- Identify opportunities for website optimization, improved user journeys, new feature development, and interactive experiences that drive engagement and conversion
- Use analytics tools (e.g., Google Analytics, Superset) to monitor site performance, identify insights, and inform ongoing optimizations
- Partner with marketing operations, legal, policy, and compliance to ensure website content meets regulatory and company standards
- Stay up to date on web marketing trends, technologies, and competitive insights to inform recommendations while leveraging AI tools to drive greater efficiency
Our take
Circle (NYSE: CRCL) is a global financial technology firm that enables businesses of all sizes to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications worldwide. Circle is building the world's largest, most-widely used, stablecoin network, and issues, through its regulated affiliates, USDC and EURC stablecoins.
Circle provides a comprehensive suite of financial and technological services that empower enterprises and developers to integrate stablecoins and blockchains into their products, service and business operations.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
Eliza, Software Engineer II
Insights
Top investors
19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2022
$400m
GROWTH EQUITY VC
May 2021
$440m
GROWTH EQUITY VC
Total funding: $1.1bn
Company benefits
- Remote-First and Flexible Work - Do your best work from home! Our remote jobs empower you to work around your life schedule. Want to switch up your work spot? We provide access to WeWork locations globally. Need time away? We offer flexible paid time off beyond paid holidays— so you can thrive at work and at rest.
- Health & Well-Being - No matter where you live, we offer a market competitive suite of benefits to help keep you and your loved ones healthy. We also keep your emotional well-being top of mind, offering an Employee Wellness Program for all employees and immediate family members globally. We also have various leave options, including 12 weeks of paid parental leave.
- Financial Planning - Circle is invested in your future! All part-time and full-time U.S. employees enjoy 401(k) benefits, including up to 4% company matching, and can become owners in Circle through our equity program. Pension plans are also offered in select countries. FSA and HSA accounts are available for U.S. employees, with Circle contributing annually to employee HSA accounts.
- Stipends & Reimbursements - To support our employees and their unique lifestyles, Circle offers a set of stipends and reimbursements (offerings vary by location and enrollment). These include home office, mobile phone, fitness and weight loss, and more!
- Learning & Development - Circle is committed to cultivating experiences internally and externally that promote constant learning in support of Crypto Literacy, as well as operational and interpersonal development that drives growth aligned with career aspirations for employees at all levels of the organization.
- In-Person Connections - Outside of our remote work, we know how important collaborating in-person is. We invest in bringing Circlers together through an annual company-wide conference, local meet ups as well as team and leadership offsites to lock in relationships beyond the screen.
Company values
- Multistakeholder - We must organize, incentivize and measure ourselves against meeting the needs of all of our stakeholders
- Future Forward - We embrace a transformative vision for the future, and this energy shapes how we operate
- Mindful - We seek to be present and aware, to be respectful, active listeners (with each other and with our customers alike), and pay attention to detail
- Driven by Excellence - We relentlessly pursue excellence, we do not tolerate mediocrity, we reward based on merit, and we work intensely to achieve our goals
- High Integrity - We seek open and honest communication, and hold ourselves to very high moral and ethical standards
Company HQ
World Trade Center, New York, NY
Articles
Leadership
Jeremy Allaire
(CEO)Founder and former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.
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