Demand Generation Lead, Perplexity AI
$200-215k
+ Equity
4 days a week in office
Conversational AI-powered search tool
Be an early applicant
Conversational AI-powered search tool
1001+ employees
Be an early applicant
$200-215k
+ Equity
4 days a week in office
1001+ employees
Company mission
To advance the way people discover and share information.
Role
Who you are
- If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you
- 5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
- Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself
- Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition
- Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined
What the job involves
- Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role
- You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth
- Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue
- Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build
- Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact
- Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers
- Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel
Our take
As AI continues to drive changes in both business operations and day-to-day lives, Perplexity AI delivers an intelligent search engine powered by conversational AI, to improve search outcomes and "unlock the power of knowledge" for all.
Reaching impressive heights of 22M monthly visits, Perplexity's "ask anything" method of search is clearly a popular one. And what sets it apart from other search engines is in its answers, which are concise and fully cited, responding to the user query rather than simply providing a place in which they can scroll to find it themselves.
The company has raised substantial funding, with contributions from former execs at companies like OpenAI, Meta, and Quora, demonstrating the interest that it has drummed up in the space. Having doubled its annual recurring revenue between 2023 and 24, this investment will allow Perplexity AI to continue building out its product, and accelerate growth into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Sep 2025
$200m
LATE VC
Jul 2025
$100m
LATE VC
Total funding: $1.7bn
Company HQ
Financial District, San Francisco, CA
Leadership
Aravind Srinivas
(Co-Founder, President & CEO)Former Research Scientist at OpenAI, who has interned in Research at Google and Deep Mind. Obtained a PhD in Computer Science from the University of California, Berkeley.
Denis Yarats
(Co-Founder & CTO)Prior to co-founding Perplexity in 2022, Denis was an AI Research Scientist at Facebook AI Research, a Staff ML Engineer at Quora, and a Software Development Engineer at Microsoft.
Johnny Ho
(Co-Founder & CSO)Previously a Quantitative Trader at Tower Research Capital, and Engineer at Quora.
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