Product Marketing Manager, Markforged

• 3+ years technical product marketing experience or other directly transferable experience
• Customer obsession
• Ability to dig in and translate technical content into compelling messaging
• Enthusiasm and demonstrated success working with and leading cross-functional teams to get things done
• Experience working with sales and competitive analysis
• Equally comfortable and experienced as both a data driven and a creative problem solver
• Excellent writing, presentation, and communication skills

Desirable

• The Product Marketing Manager is responsible for supporting the development and execution of product marketing strategies that drive market awareness, customer adoption, and revenue growth
• Working cross-functionally with Product Management, Sales, Channel, and Marketing, this role helps define product positioning, messaging, go-to-market plans, and sales enablement materials
• Leveraging customer insights, market research, and competitive intelligence, the Product Marketing Manager translates complex additive manufacturing technologies into clear, compelling value propositions that resonate with target audiences
• This role contributes to new product launches, demand generation initiatives, and content development while helping strengthen Markforged's market position and supporting overall business growth
• Go-To-Market:
• Collaborate on go-to-market strategy for new and existing products
• Drive go-to-market launches, announcements, and campaigns programs, as needed
• Align business value to product offerings and connect to market through messaging and positioning
• Communicate the vision and value of new products to the sales team
• Work cross functionally to tell the Markforged story and act as a thought leader
• Market Research:
• Contribute to market research projects to better understand the market and gather intelligence to help inform product decisions and messaging
• Analyze competitive landscape as needed
• Spend time with customer base to bring the “voice of the customer” to all that we do - from content creation to market requirements for new and existing products
• Content Creation:
• Develop and maintain sales tools that facilitate the selling process
• Create compelling marketing content such as case studies, videos, website copy, and blog posts
• Technical Acumen:
• Be a product evangelist internally and with customers
• Bring technical depth to content strategy
• Program Management:
• Achieve alignment and buy in from marketing and sales stakeholders
• Build processes to help us scale