Agentic ABM & Demand Gen Lead, Afresh
$158.4-237.6k
OTE
+ Equity
More information about location
2+ days a week in office
SaaS for grocery store operations
Be an early applicant
SaaS for grocery store operations
101-200 employees
Be an early applicant
$158.4-237.6k
OTE
+ Equity
More information about location
2+ days a week in office
101-200 employees
Company mission
To eliminate food waste and make fresh food accessible to all.
Role
Who you are
- 5+ years of demand generation, ABM, growth, or marketing operations experience in enterprise B2B SaaS, ideally in a named-account market with enterprise contracts >$1M ARR
- Proven experience building sophisticated ABM programs that connect account intelligence, personalization, multi-channel engagement, and Sales activation
- AI-native and hands-on — you've personally built or implemented AI-powered workflows, agents, and automations in marketing
- Strong understanding of B2B intent, enrichment, CRM, web engagement, paid media, and first-party behavioral data
- Hands-on experience with platforms such as HubSpot, Salesforce, LinkedIn, and Google, plus ABM, intent, enrichment, or automation tools
- Experience shaping channel strategy and informing investment decisions based on pipeline impact
- Strong analytical skills and a track record of connecting marketing activity to pipeline and revenue
- Strong writer with good judgment around messaging, personalization, and campaign creative
- Systems thinker and builder — connects data, signals, content, channels, technology, and sellers into a cohesive demand engine
- AI-native operator — experiments quickly and knows where AI and automation create real leverage
- Account obsessed — optimizes for relevance and account progression rather than lead volume
- Strategic and hands-on — can set the strategy, defend it with data, and get into the tools to execute
- Experimentation minded — tests quickly, learns from results, scales winners, and kills what isn't working
- Excellent cross-functional partner — especially with Sales, RevOps, and Product Marketing
What the job involves
- We're seeking an Agentic ABM & Demand Gen Lead to build how Afresh identifies, engages, and converts our highest-value accounts
- Afresh sells to a defined set of enterprise grocery retailers, so demand generation here is about precision, not volume. You'll own an AI-native, account-based demand engine that combines account intelligence, buying signals, personalization, and coordinated multi-channel activation to reach the right buyers at the right moment
- This is a strategic and hands-on role. You'll help define our ABM and demand strategy, build agentic workflows that make our programs smarter and more scalable, and partner closely with Sales to turn account engagement into a pipeline. You'll have the autonomy to experiment with emerging AI tools, inform investment decisions, and build repeatable systems around what works
- Reporting to the Head of Marketing, you'll partner closely with Sales, RevOps, and Product Marketing
- Own Afresh's account-based strategy across our defined universe of enterprise grocery retailers, including account tiers, plays, campaigns, and pipeline goals
- Build agentic workflows that automate account research, signal detection, personalization, campaign activation, and seller follow-up
- Combine intent, engagement, CRM, firmographic, and market signals to identify where buying opportunities are emerging
- Create scalable 1:1, 1:few, and broader ABM programs tailored to accounts, personas, and buying committees
- Continuously test AI tools, agents, data sources, and workflows — and operationalize what works
- Set and execute strategy across ABM/ABX, paid media, email and lifecycle, webinars, content distribution, and integrated campaigns
- Inform investment and prioritization decisions based on account engagement, pipeline impact, and business needs
- Build programs across the full funnel, using account signals and buying stage to determine how and when we engage
- Partner with Product Marketing to turn positioning, customer stories, and thought leadership into high-impact campaigns
- Maintain hands-on ownership of campaign execution and experimentation in our core platforms
- Build coordinated Marketing + Sales plays for priority accounts and buying committees
- Turn marketing signals into actionable seller intelligence: who is engaging, why it matters, and what to do next
- Create automated workflows for seller alerts, recommended actions, personalized outreach inputs, and account follow-up
- Establish feedback loops with Sales to continuously improve targeting, messaging, and account strategy
- Evolve our marketing stack with RevOps, with a focus on AI, automation, enrichment, intent, and account intelligence
- Define account signals, scoring, and qualification logic
- Build reporting that connects marketing activity to account engagement, opportunities, pipeline progression, and revenue
- Establish a rigorous experimentation practice — scaling what works and quickly retiring what doesn't
Our take
Outdated inventory systems remain a major issue for grocers, particularly when it comes to fresh food. Many still rely on manual processes or rigid software that struggles to account for constantly changing factors like demand, shelf life and supply fluctuations. The result is over-ordering, wasted food and unnecessary costs, all problems that become even harder to manage at scale.
Afresh is tackling this with an AI-powered platform built specifically for fresh food operations. Its system helps grocers forecast demand, manage inventory and make smarter ordering decisions across categories like produce, meat and bakery. What started as a replenishment tool has expanded into a broader operating system, supporting planning, buying and day-to-day decision-making across store teams.
The company has grown quickly too, now supporting more than 12,000 grocery departments across North American and partnering with major retailers like Albertsons, Meijer and Wakefern. Following a year of strong growth and new product launches, Afresh is expanding its reach across the food supply chain, with ambitions that go beyond the store level. As pressure mounts on grocers to reduce waste and improve margins, Afresh is ready to be a key player in bringing AI-driven decision-making to the entire fresh food ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2026
$34m
LATE VC
Aug 2022
$115m
SERIES B
Total funding: $181.8m
Company benefits
- Comprehensive health plans
- Generous parental leave
- Equity packages
- 401k matching
- Flexible vacation policy
- Professional development program
- Work from home stipend
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Matt Schwartz
(Co-Founder & CEO)Prior to co-founding Afresh in 2016, Matt worked as a Consultant for Bain & Company.
Nathan Fenner
(Co-Founder & CPO)Nathan has a Bachelors, Masters and MBA from Stanford University. Post studying, they became a Lecturer at Stanford in the Mechanical Engineering department before working at Liquid Robotics for 5 years.
Kristina Kemmer
(CTO)Kristina joined Afresh in 2023 as a Senior VP of Engineering, moving into the role of CTO in 2025. Prior to Afresh, she spent 4 years at Zapier as a Director/VP of Engineering and 2 years at InVision as an Engineering, then Senior Engineering Manager.
Adam Litle
(CRO)Prior to joining Afresh in 2025, Adam was the CEO of Sound Agriculture for over 5 years. He also served as the CRO at Granular for nearly 3 years and worked as a VP of Sales at Monetate for 1 year.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 12 more jobs at Afresh