Paid Media Specialist, Gopuff

• 1–3 years of hands-on paid media experience; you've managed live campaigns yourself, not just observed them
• Demonstrable proficiency in at least two of: Google Ads, Meta Ads Manager, TikTok Ads
• Strong analytical instincts; you're comfortable building pivot tables, interrogating attribution data, and telling a clear story from messy numbers
• A commercial mindset; you think about unit economics, not just CTR
• High attention to detail and a low tolerance for avoidable errors. Never making the same mistake twice
• Familiarity with incrementality testing, MMM, or multi-touch attribution

Desirable

• Now we're doubling down on sustainable UK growth, and we're looking for a Paid Media
• Specialist who wants to own performance marketing across a multi-million pound budget; not
• Babysit it. This is a hands-on, high-autonomy role for someone who gets genuinely excited
• About a LTVCAC breakthrough at 9am and wants to figure out why by 9:15
• You'll sit inside a lean Growth team that moves fast, tests everything, and has the data infrastructure and creative firepower to back you up. If you want to spend the next few years
• Learning more about growth marketing than most people learn in ten, this is the role
• Campaign execution & optimisation: you'll run paid campaigns end-to-end across Google, Meta, TikTok, and emerging channels. That means building, launching, bidding, and relentlessly optimising; not only handing briefs to agencies and waiting. You'll be in the accounts daily
• Performance & attribution: you'll track and interrogate the metrics that actually matter: CAC, LTV, blended ROAS, incrementality, and payback period. You'll own the reporting layer that keeps the team sharp and honest
• Agency & partner management: you'll manage external agency relationships with clear KPIs and a high bar. You know when to push back, when to trust, and when to bring work in-house
• Creative testing: you'll work closely with our creative team to build a structured testing programme across ad formats, hooks, and messaging. You understand that the creative is the targeting
• AI-powered workflows: you'll iterate on, execute and improve our internal AI-assisted marketing workflows, helping the team move faster and reduce manual overhead without sacrificing quality