Senior Commercial Analyst, HOLY
Ethical soft drink retailers
Be an early applicant
Ethical soft drink retailers
101-200 employees
Be an early applicant
101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- Commercial Acumen: You understand how distribution, visibility, availability, and execution drive retail sales. You connect field activities to business outcomes
- Analytical Excellence: Strong in Excel/Google Sheets, SQL, and BI tools (Metabase, Looker Studio, or similar). You can take a complex dataset and turn it into a simple, actionable business recommendation. AI-first by default
- Action-Oriented: Your analysis always answers two questions: So what? and What do we do next? Reporting for the sake of reporting doesn't interest you
- 80/20 Thinker: You identify the few opportunities that generate the majority of commercial impact — and you help the organization focus accordingly
- Builder Mentality: You enjoy creating infrastructure and systems in a fast-scaling environment, while staying close to the operational detail and the people using your output
- Strong Communicator: You translate analytical complexity into clear, confident recommendations for both technical and non-technical stakeholders
- Language & tools: Fluent in German and English; comfortable working with Metabase, Looker Studio, SQL, Notion, and Slack
What the job involves
- As our (Sr.) Commercial Analyst, you are the analytical backbone of Field Sales. You sit at the intersection of data and action — transforming complex datasets into clear priorities, sharp recommendations, and measurable impact for our Raptors, RVLs, and commercial leadership
- This is not a reporting role. It's a role for someone who gets restless when data just sits there. You ask "so what?" before anyone has to — and you make sure the answer turns into something the Field Force can actually act on
- Field Force Performance Management:
- Own the reporting and analysis of all Field Force KPIs — including distribution, visit effectiveness, display sales, execution quality, and productivity. Identify performance gaps and opportunities to improve in-field execution continuously
- Opportunity Identification & Prioritization:
- Analyze store, account, regional, and rep-level data to surface the biggest growth opportunities. Translate findings into clear, prioritized action plans for Raptors, RVLs, and leadership — focused on the few things that drive the most impact
- Route-to-Market & Resource Optimization:
- Support the optimization of visit frequencies, regional coverage, strike activities, and resource allocation to maximize ROI across the Field Force organization
- Automation & Reporting Infrastructure:
- Hands-on work with SQL, a solid understanding of data structures (including building and maintaining tables in the Data Warehouse), dashboard tools (Metabase, Looker Studio), and a default AI-first approach to accelerate development. The goal: systems that work without constant intervention
Application process
- As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results
- Getting to know you: We will have a 30 minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match
- Hiring Manager interview with Ben: We will dive a bit deeper into your experience and details of the role
- Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple
- Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally
- Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check
- Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
- Typically his process should take around 2 weeks
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form, which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back and a 2026 push into the UK market, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Aug 2023
$12.2m
SERIES A
Total funding: $12.2m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company HQ
Kollwitzkiez, Berlin, Germany
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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