Copy Lead, ThredUp
$130-157k
More information about location
3 days a week in office (Oakland, CA)
Fashion resale platform
Posted today
Fashion resale platform
1001+ employees
Posted today
$130-157k
More information about location
3 days a week in office (Oakland, CA)
1001+ employees
Company mission
To inspire a new generation to think secondhand first.
Role
Who you are
- 6 to 9 years writing and editing for consumer brands, ideally in e-commerce, fashion, or retail
- A portfolio that shows a clear point of view and the taste to define a brand voice, backed by experience across short and long form, spanning brand and campaign work as well as promotional, marketing, and transactional copy
- An editor and a strategist at heart who can define how ThredUp sounds, taking ownership of the brand's voice and pushing both the work and the brand forward
- Fluency with AI as a creative tool, and excitement about building it into your workflow to work faster, sharpen ideas, and elevate the craft
- Sharp attention to detail and comfort working directly in Figma, making edits and addressing feedback in close partnership with designers
- A natural collaborator who works easily across brand, design, product, and growth, and brings out the best in the creative team
- Comfort with autonomy and ambiguity, and the ability to juggle multiple projects without dropping quality
- A finger on the pulse of fashion, culture, and resale, and the instinct to keep our copy feeling current and culturally sharp
- A passion for secondhand and sustainability, and belief in what resale can do for people and the planet
- Bonus points for UX or product writing experience, or for having managed freelancers or contractors before
What the job involves
- As ThredUp's Copy Lead, you'll own how ThredUp sounds, helping define the voice and tone post-rebrand and bringing that voice to life across every touchpoint
- Equal parts writer and editor, you're at home in both big-picture strategy and hands-on craft
- You'll lead editorial direction while writing and editing copy, and partner closely with the creative and brand team to shape campaigns and creative concepts
- You'll build and own a copy agent that uses AI to speed up execution and scale what one person can produce
- Set editorial direction and own how ThredUp sounds across every touchpoint, shaping voice, tone, and messaging post-rebrand, with room to grow into a broader voice for the brand over time.. be the voice of the brand across the company
- Write and edit sharp, brand-right copy across all touch-points, from commercial scripts to site and email to social, paid advertising, packaging, in-product, and campaigns
- Shape the concepts behind brand campaigns and creative initiatives as a creative partner, bringing a point of view that pushes the creative work forward from first spark to final execution
- Build, own, and evolve our copy agent, putting AI to work as leverage that keeps taste sharp and output fast
- Partner with the brand team and Creative Director to build the systems behind how ThredUp writes post-rebrand, from the voice and tone guide to messaging frameworks and the briefing and review process that keeps quality high as volume scales
- Bring on, mentor, and manage a bench of copy contractors, flexing freelance support up or down
- Partner with the product team on UX and product copy, so every step of buying and selling is easy to follow and sounds like ThredUp
- 4-day work week, with Fridays off
Our take
Over 40% of Gen Z consumers claim to have bought used clothing as opposed to 20% of Gen X and Boomers. Yet, despite this change in fashion trends, consumers must often rely on brick-and-mortar thrift stores and unregulated second-hand eCommerce marketplaces in order to access and find pre-owned clothing.
ThredUp provides an online marketplace for the buying and selling of secondhand fashionwear, offering affordable prices on discount clothing whilst promising a regulated and consistent approach to quality and cleanliness standards. The company acquires its clothing through sellers sending packages of clothing, which the company then sifts through to decide what is sellable and what should be returned.
The company went public in 2021 and immediately acquired Remix, a European second-hand fashion outlet, as part of its international expansion plans. It has, however, struggled to achieve profitability thanks to global economic turmoil and a glut of new clothing in the fashion industry, causing prices to drop sharply. It is focusing on reducing its operating costs and expanding its storage capacity. Analysts expect it to weather the current conditions in good form.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$100m
SERIES F
Sep 2015
$81m
SERIES E
Total funding: $234.3m
Company benefits
- Competitive salary (we leverage market data) + stock
- Employee stock purchase plan
- Flexible PTO (take the time you need) + 13 company holidays (US offices)
- Paid Sabbatical after 3 years of full time employment
- Generous paid parental leave for new mothers and fathers
- Medical, dental, vision, 401k, life and disability insurance offered
Company HQ
Old Oakland, Oakland, CA
Leadership
James Reinhart
(Founder & CEO)Has an MBA from Harvard Business School and started out in teaching. Also co-founded the Beacon Education Network.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 4 more jobs at ThredUp