Paid Marketing Manager, Anrok
$110.5-149.5k
Offers Equity
3 days a week in office
Sales tax solution for SaaS businesses
Be an early applicant
Sales tax solution for SaaS businesses
101-200 employees
Be an early applicant
$110.5-149.5k
Offers Equity
3 days a week in office
101-200 employees
Company mission
To be the compliance platform powering the digital economy.
Role
Who you are
- 4-6+ years of B2B SaaS marketing experience with a hands-on focus on paid acquisition
- Direct, in-platform experience running Google Search campaigns. Looking for someone that has both built the account structure and made the daily optimization calls yourself as well as someone who has managed paid marketing agencies
- Strong paid social experience, especially on LinkedIn, including audience targeting, campaign structure, and creative testing for B2B audiences
- Experience managing campaigns across Google Search, Meta, LinkedIn, and TikTok
- Strong analytical rigor—fluent in CAC, ROAS, and pipeline attribution, and comfortable defending budget decisions with data
- Experience running full-funnel paid campaigns, from targeting and creative through landing page and conversion optimization
- Experience managing paid marketing agencies
- Experience with paid brand investments such as niche publications, podcast sponsorships, or out-of-home is a plus
- Experience scaling a paid acquisition program at a high-growth startup is a plus
What the job involves
- We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Sequoia, Index, Spark Capital, and Khosla Ventures
- We are looking for a Paid Marketing Manager to own paid acquisition as a core growth lever for the business. You'll run our paid search and paid social programs end to end across Google, LinkedIn, Meta, and TikTok. This is a hands-on role with key support in place
- You will manage our paid agency with dedicated campaign management, analytics, and creative support
- Own paid search end to end, including agency management, account structure, keyword strategy, bidding, ad copy, and landing page tests
- Own paid social with LinkedIn as the anchor channel, building and optimizing campaigns across LinkedIn, Meta, and TikTok
- Manage paid media budget and pacing across channels, making weekly allocation calls based on CAC and pipeline contribution
- Run a consistent testing cadence across creative, copy, audiences, and bidding, with clear hypotheses behind each test
- Partner with marketing ops, lifecycle, sales, and analytics to connect ad spend to pipeline and closed revenue
- Own reporting on paid performance, giving leadership a clear read on what's working and what to do next
- Own paid brand investments. This includes industry publications, podcasts, and out-of-home
- Build the systems and processes that let paid marketing scale as budget grows
Our take
Software is becoming an increasingly taxable enterprise, in increasingly nuanced and jurisdiction-specific ways thanks to new rulings in the late 2010s. SaaS companies need to keep track of both their physical and economic nexuses, leaving many companies scrambling to stay compliant. Anrok has developed a simple API-based solution to help companies get there.
Anrok's no-code, out-of-the-box tool helps businesses easily calculate sales tax monitoring, calculation, and remittance wherever their product is used, and easily identify new exposures. It’s a simple solution to a complex problem, and the result for Anrok has been impressive funding and strong growth in the short few years it’s been in operation.
This will in part be thanks to the company’s astute pricing model: much like SaaS businesses themselves, it’s based on demand. This makes it scalable enough to encompass both smaller and enterprise SaaS clients. This, in turn, means Anrok’s addressable market within the SaaS sector is substantial. And that’s a sector that in itself is continuing to see remarkable growth. All this makes it a promising, and as of yet fairly unchallenged, position that Anrok is carving out.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Aug 2022
$2m
SEED
Mar 2022
$0.2m
SEED
Total funding: $2.2m
Company benefits
- Competitive equity
- Company-wide holidays and paid time off
- 100% paid medical, dental, and vision
- Generous parental leave
- Bi-annual company-wide offsites or onsites
- One Medical membership
- Learning and development stipend
Company HQ
Bernal Heights, San Francisco, CA
Leadership
Michelle Valentine
(Co-Founder & CEO)A Stanford grad, who worked in Investment Banking at Goldman Sachs, and then on Product at Airtable. Has also worked as an Investor at Index Ventures, and independently as an Angel with M Valentine LLC.
Kannan Goundan
(Co-Founder & CTO)Kannan has extensive experience as a Programmer at ViaSat, Fortify Software, Dropbox, and Airtable.
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