Social Media and Influencer Marketing Specialist, Airalo

• At least 3+ years of experience in a similar role, even better if in the travel industry. Strong experience with social media and influencer marketing is a must
• Knowledge of the Dutch markets and fluency in English and Dutch, impeccable verbal and written communication skills
• Extensive experience in brand management, content, social media, influencer and market insight with an in-depth understanding of the social and digital space
• Excellent knowledge of Instagram/Facebook, TikTok, Youtube, Twitter, Telegram, Linkedin, Snapchat (and other eventual emerging social media) and abreast of social media best practices, and regional, and global trends
• Owning a project that is not strictly part of your job description excites you and you take it as an opportunity to learn something new
• Superior internal & external communication & cross-functional stakeholder management skills
• Enjoying and excelling at handling multiple projects simultaneously in a matrix & complex environment
• Good time management with an eye for perfection & a strong operational background
• We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team
• You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic
• You do your best to flourish as an individual every day while working hard to foster a collaborative team environment
• You believe in the importance of being — and staying — authentic, honest, positive, and kind
• You are a good interlocutor with clear and concise communication
• You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty
• You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences

Desirable

• Airalo is seeking a talented and highly motivated Social Media and Influencer Marketing Specialist to join our European marketing team and grow the markets in the Netherlands
• You will be responsible for guiding the strategy and development of our entire social media ecosystem in your markets and you will develop and execute influencer marketing campaigns to raise brand awareness, drive user engagement and boost conversions
• This role offers an exciting opportunity to work with some of the most influential voices in the travel and tech industry
• Strategy Development and Campaign Planning: Brainstorm, develop and execute end-to-end influencer marketing campaigns aligned with Airalo's goals and target audience
• Identify and Recruit Influencers: Partner with relevant Dutch influencers, content creators and/or agencies to create authentic and engaging content that showcases Airalo's products
• Social Media Strategy: Develop and execute an effective social media strategy tailored to the Dutch markets to increase brand awareness, engagement, and lead generation
• Community Engagement: Monitor and actively engage with the Airalo community on social media platforms, respond to comments, questions, and feedback promptly, and build positive relationships with followers
• Performance Analysis and Reporting: Monitor, analyze performance and prepare reports on the ROI and effectiveness of influencer marketing efforts, including KPIs and metrics
• Budget Management: Effectively manage the budget allocated for influencer marketing campaigns, ensuring efficient use of resources
• Compliance and Contracts: Ensure that influencer partnerships comply with legal regulations and company policies. Manage influencer contracts and negotiations
• Crisis Management: Handle potential social media crises effectively, maintain a positive brand image, and address customer concerns professionally. And ensure compliance with local laws (e.g., copyright and data protection)
• Stay Up-to-Date: Stay informed about industry trends, emerging influencers, and new platforms to continuously adapt and enhance Airalo's influencer marketing strategies