Product Marketing Director, TripleLift
$140-190k
Omnichannel advertisement marketplace
Posted today
Omnichannel advertisement marketplace
201-500 employees
Posted today
$140-190k
201-500 employees
Company mission
To elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting.
Role
Who you are
- 8+ years in Product Marketing within AdTech, MarTech, AI SaaS, or media platforms
- Experience marketing machine learning, automation, or predictive modeling products
- Strong technical fluency with the ability to translate complexity
- Experience supporting enterprise sales cycles
- Proven track record launching complex AI-driven solutions
- As a marketing leader, you have demonstrated experience as a technically credible, strategic storyteller
- Strong, revenue-oriented operator able to develop excellent cross-functional working relationships
What the job involves
- Lead positioning for product capabilities across predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement
- Translate technical capabilities into clear business value
- Develop differentiated messaging versus legacy platforms and point solutions
- Own end-to-end GTM for demand product launches
- Define ICP, use cases, buyer personas, and packaging strategy
- Align launches to quarterly pipeline goals across regions
- Partner with ABM and Demand Gen to ensure messaging supports in-market and out-market campaigns
- Align messaging to account journey stages
- Build enablement materials that support high-value, complex deals
- Develop narratives that demonstrate how AI reduces waste, improves performance, and accelerates activation
- Build competitive battlecards
- Integrate AI positioning into enterprise sales motions
- Shape POV on how AI is transforming media buying, CTV monetization, retail media, and creative performance
- Develop content optimized for AI-influenced search and buyer behavior
- Act as connective tissue between Product, Engineering, Sales, ABM, and MOPs
- Help operationalize account intelligence within marketing and sales workflows
Our take
In order to survive in the digital age, businesses must now market their brand through omnichannel digital advertisement formats. However, building the technological infrastructure for omnichannel advertisement can be a convoluted process, with businesses having to liaise with multiple DSPs and publishers, and work with different software integrations across multiple platforms.
TripleLift is an omnichannel advertisement marketplace that aims to help businesses build advertisement campaigns across online video, CTV, display, branded content, and native formats within a single marketplace. The company partners with digital media publishers, DSPs, brands, and software companies to provide everything businesses need from analytic and engagement tools to the advertisement content itself.
There are many tech startups aiming to tackle the challenges of omnichannel advertising, and TripleLift has recognized that businesses seek operations from many of these providers, helping to reduce the complexity of marketing campaigns by connecting all parties within a single marketplace. Ultimately, this approach helps the company not only serve businesses and their marketing campaigns but also match the service providers with clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2015
$10.5m
SERIES B
Mar 2014
$4m
SERIES A
Total funding: $18.7m
Company benefits
- Medical, Dental & Vision Plans
- Unlimited PTO
- 401k w/ employer match
Company HQ
Flatiron District, New York, NY
Leadership
Eric Berry
(Board Member & Co-Founder)Associate of Simpson Thacher & Bartlett LLP from 2008 to 2010. Worked on Product Architecture and Client Services for AppNexus from 2010 to 2012.
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