Associate Social Media Manager, Tinder
$97-110k
+ ESPP
3 days a week in office
Swipe-based dating app
Be an early applicant
Swipe-based dating app
1001+ employees
Be an early applicant
$97-110k
+ ESPP
3 days a week in office
1001+ employees
Company mission
To power and inspire real connections by making meeting easy and fun for every new generation of singles.
Role
Who you are
- 2–4 years of hands-on social media marketing experience
- Strong understanding of scheduling and listening software (i.e. Dash Social)
- Ability to concept, shoot, design, edit, and publish thumb-stopping social content; video editing and graphic design experience required
- Comfortable behind or in-front-of the camera
- Experience creating and executing content calendars
- Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content. Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
- Internet, culture, and Gen-Z fluent - knows the biggest trends, tv shows, creators, and cultural moments before they go viral
- Strong writer with a sense of humor. Experience writing engaging captions and comments; fluent in Gen Z, internet, entertainment, and pop culture across the different social platforms
- Proficient in graphic design and video editing software like CapCut, Figma, Canva, and Adobe Creative Suite (Premiere, Photoshop)
- Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach
- Comfort partnering cross-functionally with Design, PR, and Paid Media teams
- Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
- Able to prioritize and move fast when timelines shift or something breaks last-minute
- Flexibility for occasional evenings, weekends, and local travel for events and shoots
What the job involves
- We're looking for a chronically online Associate Social Media Manager who moves at the speed of social
- You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share
- If you live in the comment sections, follow reality TV drama like a sport, know what’s trending before it hits the mainstream, and get Virgo-level obsessed about data and content calendars, this is the role for you
- You'll support the Social Content Lead and Senior Social Director in managing the content calendar, creating and optimizing content across TikTok, Instagram, and emerging platforms, and owning day-to-day community management from the caption to the comment section
- Build and manage day-to-day posting calendars
- Create and optimize social-first content for TikTok, Instagram and emerging platforms, including supporting with hands-on graphic design and video editing
- Support social campaign development, including research, briefs, and creative strategy
- Move a post from a raw idea to a published asset — including copywriting, asset creation, approvals, and scheduling
- Write engaging captions, Threads, and tweets
- Schedule, tag, and publish posts for content optimization and reporting
- Reply to comments and direct messages in the brand's voice
- Monitor brand mentions and sentiment across platforms
- Foster fan relationships and surface earned moments
- Source and manage UGC opportunities across platforms
- Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines
- Surface insights from comments, DMs, and cultural shifts
- Help the broader team understand what's actually resonating (or not)
- Pull analytics reports across platforms
- Track engagement, reach, and follower growth
- Apply insights to action — feed learnings back into the content daily
- Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves
- Surface potential risks, controversies, and emerging narratives taking place on internet communities
- Identify up-and-coming creators and talent for owned social campaigns
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sign-ups and swipe-based interface, have revolutionised the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalise on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company HQ
Sunset Strip, West Hollywood, CA
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