Demand Generation Intern, Paylocity

• Currently pursuing a bachelor’s degree in Business, Marketing, Economics, Communications, or a related field
• Familiarity with or a strong eagerness to learn digital marketing and project management tools
• Highly organized, proactive, and able to thrive in a fast-paced team environment
• Strong communication skills with the ability to clearly document findings and recommendations

Desirable

• We’re looking for a motivated and analytical Demand Generation Intern to join our Revenue Growth team and gain hands-on experience supporting B2B marketing programs that drive awareness, engagement, qualified leads, and pipeline
• In this role, you’ll work closely with teams across Marketing, Sales, and Revenue Operations to support demand generation initiatives across paid media, digital channels, campaigns, landing pages, reporting, and funnel optimization
• You’ll have the opportunity to work with real performance data, contribute to active marketing programs, and learn how B2B organizations turn marketing investment into measurable revenue
• This is a great opportunity for someone who is curious, analytical, organized, and excited to learn how modern B2B demand generation works
• Support the planning, execution, and optimization of integrated B2B demand generation campaigns
• Assist with campaign launches across paid search, paid social, email, and other digital channels
• Help coordinate campaign assets, timelines, tracking, and deliverables across internal teams and agency partners
• Track key metrics such as traffic, conversion rates, leads, MQLs, opportunities, pipeline, and cost per acquisition to identify opportunities to improve performance
• Stay current on digital acquisition trends and emerging B2B marketing tactics
• Help create presentations that communicate campaign performance and insights to stakeholders
• Identify trends, performance gaps, and opportunities within the marketing funnel
• Participate in campaign and pipeline review meetings
• Document processes, campaign learnings, and best practices to improve team efficiency
• During this internship, you’ll gain practical experience in:
• B2B demand generation strategy and execution
• Paid media and digital acquisition
• Lead generation and funnel management
• Marketing and sales alignment
• Campaign performance measurement
• Conversion rate optimization and A/B testing
• Pipeline and revenue reporting
• Turning marketing data into actionable insights