Marketing Generalist, Bitgo
BitGo Labs, Contract
The compensation for this role averages between $10,000 -13,000 per month
Office located in Palo Alto, CA
Digital asset financial services for instuitutions
Be an early applicant
Digital asset financial services for instuitutions
501-1000 employees
Be an early applicant
The compensation for this role averages between $10,000 -13,000 per month
Office located in Palo Alto, CA
501-1000 employees
Company mission
BitGo's mission is to deliver trust in digital assets.
Role
Who you are
- We are looking for a marketing Generalist who wants to take more real products to market in one term than most marketers launch in years
- Someone who has marketed something from nothing. A side hustle, a startup, a newsletter, or a personal brand. "I scheduled tweets for an existing brand" is a different job
- Professional experience in Marketing, Growth, Communications, or a related field, with a proven track record of driving user acquisition and engagement
- Someone who builds. You prototype with AI tools, wire up your own landing pages, generate your own copy, and run your own analytics. The era of the marketer who can only write briefs for an agency is over, and you're glad
- Someone comfortable with crypto, or unafraid of getting there fast. You understand internet culture, crypto Twitter (X), and what makes people actually click
- Someone who decides. Small team, short cycles, no committee coming to save you
- Someone who can kill their own work. Shut down the campaign, take the learning, and start the next one without a mourning period. We screen for this
What the job involves
- You’ll sit right next to the product and engineering teams, working to put these 90-day products into the hands of real users
- A cycle looks like this:
- Pre-GTM Strategy: Take a product thesis and figure out who the first user is. Define the wedge, the messaging, and the distribution channels before the code is even finished
- Demand Generation & SEO: Build the engine that gets eyes on the product. Use AI to spin up optimized landing pages, test copy, and hack organic growth in days, not months
- Social Media & Community: Be the voice of our new launches. You'll own the social media strategy to build hype, tap into crypto culture, and directly engage with our early adopters
- Post-GTM & User Adoption: Read the results honestly. Look at the analytics, track user adoption, and figure out what’s actually converting versus what's just noise
- Iterate or Kill It: Set the bar before launch. Real numbers, committed in advance, that decide a campaign's fate. If a channel isn't hitting the numbers, you kill it and start the next one without a mourning period
- You will not be handed a generic marketing playbook. You'll be handed products, a budget, and a deadline
- This role has no stable roadmap, no massive marketing agency support, and no tidy org chart. Some of the products you market will be shut down, and your campaigns along with them. If you want a sleepy corporate job analyzing a single ad campaign for months, this is the wrong job, and we'd rather you know now
- But if you’ve ever looked at a massive company’s resources and thought about the massive growth you could drive if someone just let you run fast—this is the job where someone lets you
Our take
The digital asset industry is maturing, with asset companies looking to shore up their positions by adding secure custody capabilities. This is good news for BitGo, an independent, regulated cryptocurrency custodian company providing security, custody, and liquidity solutions.
BitGo’s flagship multi-signature wallet solution helps its clients mitigate risk and optimise capital efficiency. The company has subsequently expanded to also cover a number of areas that are critical for any holder of major crypto assets, like portfolio and tax management. In this, BitGo was smart to focus exclusively on institutional clients: there’s a huge appetite among larger players to expedite the mainstreaming of crypto, and they’ll need precisely BitGo’s tools to get there.
BitGo was in talks to be acquired by PayPal, and most recently, by Galaxy Digital, which speaks to a strong institutional confidence in the crypto wave. Despite a rocky 2024 for the digital assets (which now sees BitGo suing Galaxy Digital for pulling out of the acquisition deal), BitGo has manoeuvred itself into a central position to capitalise on what, now, seems a near-inevitable period of mass adoption.
Exemplifying this, the BitGo Ventures wing of the company was launched in 2024 to partner with and invest in cutting-edge blockchain and fintech startups, whilst the company saw revenue rocket to $4.19 billion in H1 2025. It completed an IPO bid in Q1 26, which is fitting considering its growth
Freddie
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$100m
SERIES C
Oct 2018
$16m
SERIES B
Total funding: $170.5m
Company benefits
- Company-paid medical, dental, and vision plans
- Catered lunches, fresh snacks, and gourmet coffee
- Commuting made easy with company-paid Caltrain passes
- Competitive compensation, stock options, and 401k plan
- Top-end computer equipment to power your work
- Flexible vacation time
- Remote/hybrid friendly with physical location workspaces
Company HQ
Downtown, Sioux Falls, SD
Leadership
Mike Belshe
(Co-Founder & CEO)Previously Director of Engineering at Good Technology, who went on to found Cookout Software - and then move to Google as a Software Engineer/Development Manager when the latter company bought out the startup. Has served as BitGo CEO for over a decade.
Ben Davenport
(Co-Founder & Advisor)Has spent time as a Software Engineer at Microsoft, Google, and Facebook, and worked on algorithm development at Hudson River Trading. Additionally co-founded and led Beluga, a mobile group messaging solution that was ultimately bought by Facebook, and became Facebook Messenger.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 25 more jobs at Bitgo