Growth Marketing Lead, Wonderschool

• This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning
• Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help
• Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion
• Genuinely good with people. You can run an event for moms on a Saturday and enjoy it
• Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition
• Demographically savvy: you know how to adapt messaging across very different communities
• A systems builder. You would rather build a machine than run the same play twice by hand
• Hands-on with AI tools and excited to apply them to marketing and the parent experience

Desirable

• You will own acquisition for both sides of our marketplace: parents and providers
• On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization
• On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join
• Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates
• Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging
• Understand the demographics of the families we serve and tailor messaging by community, income level, and geography
• Plan and run weekend events that reach moms, teachers, and aspiring childcare providers
• Recruit teachers and educators onto the platform through events, social ads, and community partnerships
• Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes
• Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns
• Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace
• Work closely with product and engineering on the website and funnel