Senior Demand Generation Manager, Fieldguide
$150-175k
+ Equity
Software for assurance & advisory firms
Be an early applicant
Software for assurance & advisory firms
101-200 employees
Be an early applicant
$150-175k
+ Equity
101-200 employees
Company mission
Fieldguide's mission is to increase trust in commerce and capital markets.
Role
Who you are
- 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing, with clear ownership of a pipeline number
- Experience at the scale we are operating at: programs contributing meaningfully to a quarterly pipeline target in the eight figures, not a few hundred thousand
- Full-funnel thinking. You can walk through a program you owned and name the stages, the conversion rate at each one, the persona map, and where the leak was. Tactics are steps in a journey, never the whole story
- Deep hands-on experience with webinars, nurture, and email at real scale. You have this down to a science, not in theory
- Fluency in HubSpot or a comparable marketing automation platform. You build the workflow yourself; you don’t wait for ops
- A specific, demonstrable AI practice in campaign execution. You can show us the workflow, the inputs, and what it replaced
- Comfort in the seams. Much of this job is making the next function’s work easier: ABM, content, ops, sales. You bring dependencies in early and hand off cleanly
- A high bar you hold yourself. You are the first quality check on your own work, and you measure it against the best in the category, not against your last campaign
- B2B experience. Professional services, accounting, audit, or fintech is a plus; B2C is not a fit
What the job involves
- We are looking for a demand generation manager who thinks in funnels, not channels
- You will own Fieldguide’s campaign demand engine: the webinars, nurture tracks, email programs, and content distribution that build pipeline across every segment of the market
- You will own the number for those channels, from the hypothesis to the honest read on what worked
- This is a hands-on program owner seat with real ownership
- You will set the calendar, write the briefs, run the pods, and carry the outcome
- You will work alongside a peer who owns paid performance, so you can go deep on the campaign side rather than spreading thin across everything
- You are also someone who uses AI daily
- Not as a novelty, but because you have built workflows that let you produce like a team of three
- Own the webinar program. Thought leadership, product release, and sponsored webinars. Content, production, promotion, registration and attendance conversion, and follow-up. Build it as a repeatable operating rhythm, not a series of one-offs
- Own nurture and lifecycle. Design and ship segmented nurture tracks by practice area, persona, and funnel stage. Instrument conversion before launch. Read it honestly. Kill what isn’t working
- Own email campaigns. Content launches, product announcements, pre and post event promotion. Every send has a hypothesis and a metric
- Own content distribution and segmentation. Take the content our brand and product marketing teams produce and get it in front of the right audience, in the right sequence, more than once. Define the audiences and the list strategy
- Orchestrate with ABM. Partner closely with our ABM lead so account-based plays have campaign air cover, a shared calendar, and the collateral they need
- Partner on the demand side of events. Catalyst, trade shows, and field events. You drive the demand campaign wrapped around the event: promotion, registration, and follow-up sequencing, alongside our Field Marketing team who own the event itself
- Report on what’s working. Own the campaign read in the weekly pipeline review: pipeline created and influenced by program, against pace. Build the reporting and the AI-assisted monitoring that surfaces a problem before anyone has to ask
- Use AI to multiply output. Ask whether AI can do the first 80% of every task, then spend your time on the judgment and the finish. Build agentic monitoring for campaign performance. Share the workflows so the leverage compounds across the team
- What great looks like here:
- We measure ourselves by outcomes, not effort. Great work doesn’t meet the standard, it sets it. Ordinary is the failure mode, even when ordinary is clean and correct
- If that sounds like the way you already work, we should talk
Our take
Fieldguide offers a cloud-native collaboration and automation platform for accounting and advisory practices. The idea is to make workflow and collaboration more streamlined, and automate parts of it altogether, for teams working on cybersecurity, risk, and ESG audits.
Fieldguide has launched with a focus on three high-demand and high-growth areas of business. With cybersecurity and ESG in particular seeing increased corporate investment, thanks to the steep costs of error or regulatory non-compliance, demand for tech that can help manage this influx of auditing work is likely to grow fast. Indeed, Fieldguide received an impressive funding injection in 2024 that will help expand the kinds of audits its product applies to, as well as grow its team.
Fieldguide has already netted some key audit and advisory firms as clients, suggesting that the young company is onto something good. Internal productivity tools are booming across multiple industries, with automation also seeing a significant uptake for enterprise businesses. If Fieldguide can successfully manage its scale-up, it could become an important software player.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2026
$75m
SERIES C
Mar 2024
$30m
SERIES B
Total funding: $122.4m
Company benefits
- Health
- Dental
- PTO
Company HQ
Eureka Valley, San Francisco, CA
Leadership
Chris Szymansky
(Co-Founder & CTO)Previously co-founded live video streaming platform Vivo, before moving on to work in software development at Fireman Creative. Subsequently held various high level positions, including CTO at JazzHR, and VP of Engineering, Product, and Design at Atrium.
Jin Chang
(Co-Founder & CEO)Originally a Management Consultant at EY, before co-founding blockchain aggregation API company, Bitbutter. Moved on to serve as Chief of Staff at Atrium.
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