Growth Marketing Specialist, Muck Rack

• 2–4 years in web production, digital marketing, growth marketing, or marketing operations
• Hands-on experience building pages in a modern CMS or visual site builder like Contentful, WordPress, HubSpot, Webflow or similar
• Hands-on experience in Google Tag Manager and Google Analytics 4, you've built tags, triggers, and events yourself
• Comfortable with HTML and CSS, and able to read and adapt simple JavaScript
• You understand funnels, and you have a point of view on why pages convert or don't
• Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery

Desirable

• We're looking for a detail-obsessed, fast-learning Growth Marketing Specialist to help us turn muckrack.com into a high-performing growth engine
• You'll build the pages our campaigns run on, and you'll own the analytics that inform the strategy. You’ll focus on web production from turning briefs and Figma files into live, fast, well-structured pages and on measurement and optimization with GA4 and Google Tag Manager, attribution, and A/B testing
• Build and release landing pages, templates, and new site sections in our CMS, working from Figma files and campaign briefs
• Coordinate with design, content, product marketing, and engineering to get work into a sprint plan based on a quarterly roadmap
• QA every launch across browsers and devices before it goes live
• Protect site health on every release: redirects, canonical tags, metadata, page speed, and accessibility basics
• Own Google Analytics 4 and Google Tag Manager by remediating what's broken, then build and maintain a clean event taxonomy, dataLayer, and conversion tracking in partnership with Marketing Ops and Analytics teams
• Make campaign attribution trustworthy: UTM governance, channel definitions, and being the person who can answer where a given session came from
• Run our A/B testing program end to end with hypotheses, variants, instrumentation, and next steps
• Turn analytics into digestible insights for marketing stakeholders
• How success will be measured in this role:
• Analytics we trust: conversions attributed correctly, reporting that reconciles, and no measurement outages
• Campaign pages launched on schedule, with marketers increasingly able to launch and update pages themselves
• A running A/B testing cadence with clear learnings and real iteration
• No SEO or tracking regressions introduced by site launches

• Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision
• 30 min interview with a member of our Talent Team
• A 1 hour zoom interview with the hiring manager
• Peer interviews with several team members
• 30-minute Bar Raiser