Product Owner, EverCommerce
Media
$105-120k
Offers ESPP
More information about location
Integrated SaaS solutions
Open for applications
Integrated SaaS solutions
1001+ employees
Open for applications
$105-120k
Offers ESPP
More information about location
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- The ideal candidate will have a deep understanding of search, social, programmatic, native, display advertising, SEO, CRO, and user journey optimization to drive lead generation, monetization, and ROI improvements
- 5+ years as a Product Owner, preferably in a media buying agency, ad tech, or digital marketing-focused organization
- Experience driving B2C leads through paid and organic channels
- Proven track record of SEO strategy and performance optimization
- Demonstrated expertise in CRO, UX/UI, and conversion optimization techniques.
- Strong understanding of search, social, programmatic, native, and display advertising platforms
- Proficiency with SEO tools (Google Search Console, SEMrush, Ahrefs, Moz) and analytics tools (Google Analytics, Heap, Pendo)
- Familiarity with web development fundamentals (HTML, CSS, JavaScript) as they relate to SEO
- Experience evaluating and integrating media platforms and tools-Experience finding, selecting, and implementing a CMS.
- Ability to conduct RICE analyses, cost-benefit evaluations, and business cases for technology decisions
- Strong ability to analyze performance data, campaign results, and SEO metrics to drive actionable insights
- Experience translating product roadmaps into actionable development tasks including Epic, Story, and Acceptance Case creation
- Ability to lead proof-of-concept initiatives and scale successful solutions
- Strong project management skills to drive cross-functional execution and on-time delivery.
- Deep understanding of media platforms, tools, and delivery mechanisms
- Strong problem-solving skills and ability to navigate complex product decisions
- Ability to manage multiple priorities and make data-driven decisions
- Effective communicator and influencer, comfortable presenting to senior leadership
What the job involves
- We are seeking an experienced Product Owner - Media with expertise in both paid and organic media to lead the development and optimization of media platforms, tools, and delivery channels
- This role sits at the intersection of product, media, and technology, supporting our B2B and B2C acquisition properties
- This position requires collaboration with cross-functional teams, including product development, marketing, media strategy, and engineering, to ensure we leverage the best tools and channels for success
- Analyze and manage paid media channels, including search, social, programmatic, native, and display to enhance efficiency and scalability
- Execute monetization and conversion tests to drive Cost of Media (CoM) down and improve campaign ROI
- Develop and lead proof-of-concept (POC) initiatives for new paid media strategies and tools.
- Develop and execute SEO strategies to improve organic rankings, traffic, and lead generation for B2B and B2C websites
- Oversee technical SEO, content performance, and link-building strategies
- Drive CRO initiatives to optimize conversion rates across organic and owned channels.
- Partner with design and engineering teams to refine user experiences that enhance engagement and conversions
- Optimize the consumer journey using data-driven insights and A/B testing methodologies.
- Translate media and marketing strategies into product requirements and development tickets
- Work closely with developers to prioritize feature enhancements and align technology investments with business goals
- Ensure the successful integration and scalability of third-party media and SEO tools.
- Conduct comprehensive evaluations of media tools and platforms, including vendor comparisons and feature assessments with a core focus on CMS's
- Use RICE (Reach, Impact, Confidence, Effort) analysis to prioritize and recommend whether to build, buy, or partner for new solutions
- Implement UX tools (e.g., Pendo, Heap) to evaluate user behaviors and optimize conversion paths
- Act as a bridge between product, media, and engineering teams, ensuring alignment on goals and strategies
- Provide thought leadership on the intersection of product and media, staying ahead of industry trends and emerging technologies
- Communicate findings and recommendations effectively to executive leadership and cross-functional team
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specializes in Home Services, Health Services and Fitness & Wellness Services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, affecting the marketing services solutions, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce acquired DrChrono and through this both companies are able to share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a beast in its trade having acquired almost 30 companies, multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.2m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President & COO)Former President at PaySimple. They were also the COO at Pronto.
Chris Alaimo
(CTO)They have extensive history as a VP of Engineering at various companies. Former CTO at PaySimple.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
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