Senior SEO Manager, PlayPlay
3+ days a week in office
Online video creation tool for businesses
Open for applications
Online video creation tool for businesses
201-500 employees
Open for applications
3+ days a week in office
201-500 employees
Company mission
To strengthen the bond between organizations and their key audiences through video — internally and externally.
Role
Who you are
- 5+ years of experience in SEO, ideally in a B2B SaaS or tech environment
- Strong knowledge of technical, on-page, and off-page SEO
- Strong proficiency with tools like SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4
- Proven track record of driving organic growth at scale, with experience in managing teams and resources
- Comfortable navigating between strategic planning and hands-on execution
- Excellent written and verbal communication skills in English
- Bonus: experience working on international/multilingual SEO
- You have strong analytical skills and a data-driven mindset
- You are curious, self-motivated, and eager to continuously learn and adapt
- You are creative, with a problem-solving approach to overcome challenges
- You are a collaborative team player who thrives in cross-functional environments
What the job involves
- We’re looking for a Senior SEO Manager to lead and elevate our global SEO strategy and significantly boost PlayPlay’s organic revenue
- As part of the Marketing team, you will work closely with Content, Brand, and Product Marketing teams to accelerate organic traffic growth, enhance search visibility, and position PlayPlay as the leading video platform across our key markets (France, UK, Germany, and the United States)
- You’ll lead the SEO function, managing an SEO Manager and a network of external resources. You’ll report to Olivier, Marketing Director
- This is a pivotal role for someone who is both strategic and hands-on, with deep expertise in B2B SEO and a strong track record of scaling organic performance internationally
- Define and execute PlayPlay’s SEO strategy and roadmap across four key markets, with a strong focus on increasing organic-driven revenue
- Continuously optimize and scale our existing SEO engine, focusing on the three core pillars: Technical SEO, Content (Semantic SEO), and Link Building — including content pipelines, technical audits, link acquisition strategies, website conversion, and management of SEO partners
- Identify and launch innovative growth initiatives with high potential impact — such as preparing for the evolution of LLM-driven search experiences or scaling SEO to new languages and markets
- Build and improve SEO performance tracking and reporting systems — enhancing processes, tools, and routines to better communicate the impact of SEO across the team and organization
- Collaborate closely with Content, Product Marketing, Product, and Engineering teams to drive and execute SEO-led content initiatives
- Own and manage SEO resources and budget with full autonomy (1 FTE, 1 intern, freelancers, and tool stack)
Our take
Online videos are invaluable to the digital marketing campaigns of businesses, and this relies on content creation from video editing experts. However, hiring such staff can be expensive and work can be slow, showing a gap in the market for video creation tools that require no expertise in video editing that can rapidly turn around content.
PlayPlay provides an online video creation tool for businesses, providing an end-to-end toolkit of drag-and-drop interfaces, stock video libraries, layout templates, automatic subtitling, and other automated editing suggestions. The platform also allows businesses to integrate their branding elements directly into every video created, ensuring each video is customized without the need for manual branding every time.
Whilst video editing software such as Adobe Premier Pro dominates the way content creators create videos for businesses, these tools require expertise and experience, and PlayPlay recognized that this results in large expenditure. Through its accessible, end-to-end, and user-friendly approach, the company claims that its video editing tool can help businesses create branded videos faster at a larger scale without expensive staffing requirements.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$53m
SERIES B
Apr 2020
$11.3m
SERIES A
Total funding: $66m
Company HQ
Bonne-Nouvelle, Paris, France
Leadership
Thibaut Machet
(Founder & CEO)Experience as Founder of Izi-Pass.com. Social Media Manager of Eurosport from 2010 to 2016.
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