Business Development Manager, Minor Figures

South West and Wales

Salary not provided

+ Stock options

Mid and Senior level

Remote from UK

More information about location

Vegan, sustainable coffee products

Be an early applicant

Vegan, sustainable coffee products

21-100 employees

B2CRetailSustainabilityFoodEnvironmentaleCommerce

Be an early applicant

Salary not provided

+ Stock options

Mid and Senior level

Remote from UK

More information about location

21-100 employees

B2CRetailSustainabilityFoodEnvironmentaleCommerce

Company mission

To create innovative, plant-based products for a more delicious future.

Job

Company

Role

Who you are

We’re looking for someone who is commercially minded, curious, energetic and entrepreneurial. You’ll be a self-starter who is comfortable opening doors, building relationships and turning opportunities into action. Previous experience in sales within coffee, FMCG, foodservice or a related industry would be valuable, alongside a genuine passion for great coffee and the Minor Figures brand
We hire humans, not machines, and our team is made up of people who will bring the energy, are eager to learn, and embrace every day being different
We’re big on collaboration and we want everyone on the team to take pride in their work. You’ll thrive here if you adapt easily to change, face challenges head-on, and love to jump right in and figure it out as you go along. Whether you’re in the office, on site visits, or WFH, you support your teammates and you’re comfortable asking for support when you need it yourself
You are someone who thrives on turning plans into action. You enjoy being out in the market, building relationships, and making things happen; not just managing from behind a desk
Commercially driven — you understand how to grow accounts and deliver against targets
Highly organised — you can manage multiple workstreams, from planning to execution
Relationship-led — confident working with stakeholders at all levels, from head office to site teams
Proactive and hands-on — you take ownership and don’t wait to be told what to do
Comfortable in Coffee and Foodservice — ideally with experience working with the UKs largest Foodservice distributors, Contract Caterers and HORECA customers as well as being comfortable within coffee-led environments
Energetic, curious, and adaptable to thrive in a fast-moving environment
Passionate about Out of Home, whether that’s coffee, foodservice, hospitality or the wider industry, and is comfortable managing a large territory with regular travel across the South West and Wales

What the job involves

As our Business Development Manager – Out of Home for the South West & Wales, you’ll be the face of Minor Figures across the region, responsible for building our presence, winning new business and growing our existing customer base
Working across specialty coffee shops, coffee roasters, foodservice operators and contract catering sites, you’ll identify the customers and opportunities where Minor Figures can make the biggest impact, building strong relationships and turning opportunities into sustainable growth
This is a field-based, commercially focused role, with a strong emphasis on being out in the market, meeting customers, creating opportunities and developing relationships. You’ll work closely with our Route to Market partners and wider Out of Home team to ensure we have the right proposition, route to market and activation to win and grow business
You’ll be a key part of our Out of Home team, bringing the energy and ambition of Minor Figures to customers across the South West and Wales
Build and grow the Minor Figures business across the South West and Wales, with a focus on speciality coffee, roasters, foodservice and contract catering
Win new business, identifying high-potential customers, creating opportunities and converting prospects into new Minor Figures accounts
Grow existing customers and networks, identifying opportunities to increase distribution, listings, volume and product range
Develop our Route to Market partnerships, working closely with distributors to identify, develop and convert opportunities within their customer base
Build strong customer relationships, becoming a trusted partner to operators, buyers, owners and key decision makers
Educate, sample and activate, bringing our products and brand to life with customers, operators, distributors and their teams
Own your pipeline and territory plan, using our CRM to manage opportunities and creating clear plans to focus your time on the customers and markets with the greatest growth potential
Create opportunities through the market, using customer visits, industry events, trade shows and market insight to generate leads and identify emerging opportunities
Collaborate with the wider Out of Home team, sharing customer feedback, market intelligence, competitor activity and best practice to help us win and grow together
Represent the Minor Figures brand in the market, bringing our culture, energy and unconventional approach to every interaction, while planning your time and territory effectively to maximise commercial impact
You will be working as part of our formidable UK & EMEA sales team, responsible for bringing Minor Figures to life through amazing customer service and first to market products in Out of Home, Wholesale, and retail channels, Stretching from the tip to Cornwall to heights of Scotland, across Ireland, and through Europe all the way to Japan
You will be reporting to Will, Head of Out of Home, working alongside the Out of Home NAM, KAM, and BDM team

Application process

Submit a CV and any supporting documents to us & tell us why you want to work with us at Minor Figures. Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want

Our take

Minor Figures is a brand expressing almost all of the most important consumer trends of today. In terms of its flagship product, Minor Figures is a B Corp producing vegan, sustainable, premium coffee, playing to an exploding niche. At the same time, Minor Figures is much more than just a coffee producer - it’s a holistic brand.

What does that mean in practice? It makes merch, it makes games, it makes clothing. There’s also CBD, chai, and a dedicated music platform called MFFM (Minor Figures FM). That all comes together to create a brand that oozes authenticity and funk - perfectly aligned to a modern, urban audience.

Perhaps then Minor Figures is an entirely new challenger brand narrative. The anti-hero — a challenger brand notable for its absence of a grandiose mission or purpose and with a focus instead on enjoying life, having fun and occasionally poking fun at the very notion of brands as our heroes and saviours.

Whatever it is, it's working. Now selling to over 25 countries and with 2022 investment from French multinational Danone, as long as the company stays true to its roots: coffee and fun, it's hard to see its impressive growth flagging any time soon.