Product & Growth Marketing Manager, Vianova
€45-60k
+ Equity
More information about location
Mobility Intelligence plaform
Job no longer available
Mobility Intelligence plaform
21-100 employees
Job no longer available
€45-60k
+ Equity
More information about location
21-100 employees
Company mission
To leverage connected vehicles data to make cities greener and safer.
Role
Who you are
- Master's degree or equivalent from a leading university or business/engineering school
- Native English speaker with strong story telling capabilities
- Excellent interpersonal and communication skills (verbal + written), bringing ability to quickly build trust and respect with internal and external stakeholders
- 4+ years experience in Product Marketing within the software/tech industry, with good knowledge and understanding of analytical tools, ability to convey a compelling story about tech products and technical content writing skills, etc
- Good understanding of product development and user experience
- Maker spirit and grit: we are looking for someone passionate, entrepreneurial and go-getter, with a strong work ethic as well as a genuine interest in the company’s mission
What the job involves
- We are looking for an ambitious, entrepreneurial and hands-on Product & Growth Marketing Manager that will unlock the company’s growth potential by strengthening our acquisition funnels, implementing scalable processes as well as appealing company branding, and accelerate our commercial growth globally
- Our Product & Growth Marketing Manager will be the true pilot in the sales enablement and Go-To Market of our product, ensuring that our value proposition meets customer demands
- He/she will stand at the intersection of business, technology and the market insights to work on the success of Vianova products
- Understand the market + our main personas (motivations, expectations, drivers for action) to assess business opportunities
- Define market characteristics : trends, drivers, regulation, business opportunities, new markets
- Benchmark and conduct competitive landscape analysis to enable better product positioning
- Build buyer personas profiles and make them be understood : top challenges, motivators, validators, purchase inhibitors, media/comm preferences
- Collaborate with the Product Team during customer interviews/surveys and discovery phase to define the product
- Shape our Product Positioning and Messaging
- Craft positioning statements, product vision, value proposition per customer profile, promises, market differentiation, recommendation on business model,
- Challenge and feed the roadmap with market insights
- Create and own product content for the internal team (website, marketing support, communication, sales tools, demos, data sheets, blog posts)
- Roll out go to market and sales enablement
- Evangelise the product externally and internally
- Onboard and coordinate internal team (marketing, sales, customer success, product) on the launch strategy of new features and products
- Roll out Go to market / go to consumer operations
- Monitor launch metrics (success) with sales and contribute to improve this metrics
Application process
- Phone interview (~30min)
- Functional fit interview with a C-level (~45min)
- Fully remote case study to evaluate your hard skills
- Debriefing your exercise and projecting yourself in the company (~60min)
- Cultural fit interview with x-functional team members (~45min)
- Reference checks
Our take
City authorities across the world are turning to technology and innovation to make their cities work better, be more sustainable and offer citizens a better life experience. This is the market that Vianova wants to appeal to in Europe.
Vianova's objective is to provide cities with a platform to facilitate the integration, comparison and analysis of mobility data as well as to monitor mobility operators' compliance with their local laws. Essentially, Vianova's product helps cities interact with transport operators, fostering collaboration. It's based on the MDS (Mobility Data Specification) communication framework, which enables secure exchange of data between mobility providers and cities and operates based on collaborative data-sharing, a growing trend in the business.
Such concepts have already proven effective in the United States. Los Angeles, for example, has successfully managed private mobility providers and the public right-of-way using the MDS approach. With the European market just emerging and Vianova's 5 offices on the continent, the company's solid position in Europe could expand its successes across the Atlantic.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Dec 2022
$7.1m
SERIES A
Nov 2021
$3.1m
SEED
Total funding: $12.3m
Company HQ
Rochechouart, Paris, France
Leadership
Thibaud Febvre
(Co-Founder & COO)A co-founder of Spark Horizon, Thibaud has also worked at Google, as a Product Marketing Manager, and at IBM, as a Strategy Consultant.
Frédéric Robinet
(Co-Founder & CTO)Previously Director of Product Management at Privowny, also has worked as Head of Platform and Architecture at Alliance Connected Vehicles (Renault-Nissan-Mitsubishi).
Thibaud Castagne
(Co-Founder & CEO)A Master’s degree in industrial and financial engineering from INSA Lyon and the University of Illinois. They previously worked as a quantitative developer and energy trader at HSBC.
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