Ecommerce scaleup Super (formerly known as Snapcommerce) is looking to revolutionize the eCommerce experience. Instead of shopping around disparate sources for the best consumer product deals, Super wants users to be able to send a message to their account and have the best personalized deals returned, ready to purchase.
The company has tried-and-tested this approach with its flagship and original platform Snaptravel, which delivers travel deals via a text-like interface across Messenger, WhatsApp, and SMS. It proved a hit, already crossing the $1B sales mark with nearly half of sales coming from repeat customers. This is substantial, as any significant overhaul of how people shop requires both efficacy and popularity to catch on - Snaptravel has both, which bodes well for the broader Super brand.
The recent boom in eCommerce has spilt over into a marked increase in mobile commerce, too. With Gen Z more likely to shop using mobile, and this demographic maturing into a substantial consumer demographic, Super, with its capital raise of more than $160 million, is poised to lead a bold and lucrative new wave in online shopping.
Kirsty
Company Specialist at Welcome to the Jungle