Web Strategist, Motive
Fleet management platform for trucks
Be an early applicant
Fleet management platform for trucks
1001+ employees
Be an early applicant
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- The ideal candidate will support the development and execution of web strategies with cross-functional stakeholders to deliver against project goals
- 5+ years of website management or related experience
- Ability to collaborate effectively with cross-functional teams and stakeholders
- Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (Wordpress), A/B testing tools, site analytics, and other business intelligence tools
- Basic understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance
- Good project management and problem-solving skills with the ability to manage multiple tasks
- Strong communication and presentation skills
- Ability to adapt to a fast-paced and dynamic work environment
- Driven with a growth mindset
What the job involves
- We are looking for a growth-oriented Web Strategist to join our high-performing marketing web team
- As a Web Strategist, you will play a role in optimizing the user journey and experience, enhancing brand visibility, and contributing to the company's growth objectives
- Support the development and execution of web strategies that align with project goals
- Collaborate with Marketing, Engineering, Creative, and Product teams to assist in creating site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute
- Assist in analyzing and monitoring page performance and user behavior across site landing pages, helping generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience
- Help develop an understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights) and use those insights to inform site strategy
- Support the delivery of web strategy roadmap and KPIs
- Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website visibility and performance
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received series F funding in 2022, which is being used to accelerate its investment in AI, expand its product offerings into spend management, and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(COO)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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