Client Analytics Senior Analyst, Later
$100-120k
Influencer marketing and social media management
Be an early applicant
Influencer marketing and social media management
1001+ employees
Be an early applicant
$100-120k
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- 3+ years of experience in social media and content performance campaign reporting and insights, with direct client-facing or stakeholder-presentation experience
- Strong SQL skills and hands-on experience with dbt or a similar data modeling tool
- Experience building account-level or client-facing reporting, not just internal dashboards
- Solid presentation skills, comfortable communicating data-driven findings to executives and non-technical stakeholders
- Ability to translate complex data into clear, business-relevant recommendations
- Comfort working directly with external clients as well as internal cross-functional teams
- Experience with BI or visualization tools (Domo, Looker, or similar)
What the job involves
- We’re looking for a Senior Analyst to help our largest Enterprise Brand customers understand not only how their influencer campaigns performed, but why. You’ll own account-level reporting and analysis, turning creator, content, audience, platform, and campaign data into clear insights about the creative themes, formats, and creator attributes driving results
- You’ll translate those findings into actionable recommendations that strengthen future influencer strategy and demonstrate Later’s impact, building the trust that supports renewals and expansion
- In close partnership with Client Success, Services, and Sales, you’ll bring these insights directly to clients through compelling performance narratives and executive-level presentations
- You’ll also help evolve Later’s Analytics capability by identifying patterns across campaigns and building repeatable frameworks, best practices, and assets that raise the quality of insight delivered across our client portfolio
- This highly cross-functional role includes regular exposure to client teams and Later’s senior leadership
- Own account-level reporting for Enterprise Brand customers, connecting campaign performance to business outcomes
- Analyze creator and content-level performance to identify the creative themes, formats, hooks, storytelling approaches, and creator attributes driving results, then translate those findings into actionable recommendations for future influencer campaigns
- Build and present data-driven narratives for client meetings, including QBRs and executive reviews
- Develop hypotheses and design analyses that answer the questions Enterprise Brands actually care about
- Partner with Client Success and Services to define what "value delivered" looks like for each account, and report against it consistently
- Build and maintain data models using dbt and BigQuery to support scalable, repeatable client reporting, leveraging AI solutions to drive efficient and consistent delivery
- Create reusable data assets and standardized metrics definitions so account reporting stays consistent across the client base
- Implement data quality checks to ensure every number that reaches a client is right the first time
- Work with data engineering & product teams to optimize the pipelines that feed client-facing dashboards
- Conduct deep-dive analyses on campaign performance, audience behavior, and market trends for assigned accounts
- Translate complex data into business-relevant insights for both technical and non-technical audiences
- Present findings and recommendations directly to client stakeholders and internal senior leadership
- Within 90 days, you've taken ownership of reporting for your assigned Enterprise Brand accounts and delivered your first client-facing presentation independently
- By 6 months, your account-level reporting is a trusted input into renewal and expansion conversations, and Client Success treats you as the go-to analytics partner
- By 12 months, you've built a standardized reporting framework that scales across Enterprise Brand accounts without rebuilding from scratch each time
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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