Senior Marketing Manager, Instacart

• 6-10 years experience in B2B Marketing at a SaaS or technology company
• Management experience
• Strong written & verbal communication with the ability to express complex topics clearly & easily
• Proven ability to develop effective messaging and thought leadership strategies
• Experience driving full-scale, multi-channel B2B campaigns that drive both awareness and lead generation
• Ability to manage multiple projects simultaneously and prioritize responsibilities with strong project management skills
• High proficiency with Google Slides & comfort with basic analytics
• Strong business judgment and creative problem solving skills
• Comfort working both independently and collaboratively
• Ability to navigate & influence internal management-level stakeholders and cross-functional teams
• An interest in working in a fast-growing, fast-paced environment and innovating amidst ambiguity

Desirable

• We are looking for a self-starting, inspired Product Marketing Senior Manager who will be responsible for driving growth and adoption of our Retailer B2B offerings: Instacart Platform
• This role will serve as the primary marketing point-of-contact, supporting the Product, Business Development, Customer Success, and Strategy teams with go-to-market plans that build fame for our offerings, build the sales pipeline, and ultimately drive adoption of our extensive enterprise product portfolio
• The role will report directly to the Head of B2B Marketing and will have one direct report
• While you’re likely familiar with Instacart’s role in consumers’ lives—providing access to the food they love so they have more time to enjoy it together — we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers
• Instacart’s mission is to power every grocery transaction; and the Retailer B2B business is building the path by offering retailers industry-leading e-commerce, fulfillment, in-store, and ad tech products that allow them to grow and compete in the marketplace
• Develop & maintain a deep understanding of Instacart’s existing Retailer products and industry trends, to serve as the voice of our customers and report on competitive positioning and messaging gaps
• Craft compelling positioning and messaging of our enterprise product offerings that translate into sales enablement and marketing materials
• Own thought leadership campaigns to establish Instacart Platform as a trusted industry authority and develop insightful white papers, webinars, blogs, and more
• Create unique go-to-market strategies that resonate with Retailer audiences and align with business objectives
• Work cross-functionally to plan and execute awareness and lead-gen campaigns across all B2B channels, including, but not limited to: events, paid media, content, sales enablement, partnerships, PR, webinars
• Ideate, manage, and optimize growth marketing programs in partnership with internal teams and external agencies
• Serve as the key POC for everything marketing on the Retailer side of the business, working in lockstep with Business Development, Sales, and Product teams
• Develop strong cross functional relationships with Product, Data, and customer-facing teams to gather and incorporate feedback into GTM plans